Kathryn Kindness
RETAIL PROFILE
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About
Customer focused retailer with extensive experience across airports & travel retail Skilled in understanding customer needs & creating engaging shopping experiences to deliver sales targets Team player with a genuine enthusiasm for quality products and excellent service.
Experience
Brand Ambassador Manager - DIAGEO
(2023-07 - 2026-09)
Managing the Diageo global Brand Ambassador program.
- Engaging agencies to train & upskill Brand Ambassadors to sell more Diageo products
- Responsible for $1m global agency budget, management, communications & program effectiveness
Senior Account Manager - HEATHROW
(2022 - 2023)
- Developing strategies to grow sales in M&S and WHSmith, using customer demographics and shopping behaviour to identify ideal product ranges including meal deals with take-out alcohol & grab & go ranges.
- Planning the shop fits & openings of the latest M&S travel retail shop fits across Heathrow
Commercial Manager - PETTYWOOD & CO
(2020 - 2022)
- Created and developed food and drinks gifting propositions for UK department stores and travel retail.
Buying Manager - DUFRY
(2017 - 2020)
Bought, marketed and sold premium British alcohol, food, gifts and home products for airports, St Pancras International & cruise ships.
- Used customer and market trends to launch products, brands and limited editions, including 12 new gin brands.
Head of Retail - MANCHESTER AIRPORT GROUP
(2016 - 2017)
- Responsible for retail sales and operations across duty free, advertising, media and vending.
Head of Property & Acquisitions Manager, Travel Retail - MONSOON ACCESSORIZE
(2008 - 2016)
- Worked with retail and store design to create attractive shops enhancing the customer shopping experience.
- Identified revenue opportunities for customer demographics including targeted ranges by destination.
Category Manager & Retail Manager - BAA
(2001 - 2008)
- Planned & negotiated the optimum retail product mix to match the customer profile Heathrow Terminal 5 launch.
- Identified key retail brands & best product assortments for each airport to drive maximum income for BAA.
