Kathryn Taylor

Trading Planner at one of the UK's leading off-price fashion, outdoor and sports retailers, who combines customer-first thinking with data-driven marketing to drive performance. Naturally curious and open to build more knowledge within the digital marketing space.

Trading Planner at MandM Direct Ltd (2024-02 – Present)

In this role, the main objectives are to manage trade messages on GBP and IE homepages and the MandM app, by collaborating with Digital Design and IT to ensure timely releases align with brand guidelines. I also maintain the trading calendar and using data to help coordinate artwork briefs for digital design.

• Plan engaging homepage content to enhance customer experience.
• Collaborate across cross-functional teams for timely project delivery.
• Complete artwork briefs to a in house design team to ensure high-quality digital assets.
• Manage day-to-day Editorial management to meet departmental needs.

Digital Marketing Manager at Supporting You Lifelines (2023-04 – 2024-01)

I assisted with the brand development for a startup nonprofit, driving growth initiatives. Established multiple social media channels and defined buyer personas. Collaborated with a copywriter and local design firm to enhance marketing strategies. Gained insights into effective startup growth in niche sectors.

• Designed and maintained social media platforms.
• Developed presentation decks for workshops and training events.
• Created professional email signatures.

Sales and Marketing Administrator at Meadex Rubber Mouldings (2022-11 – 2023-04)

In this role I Oversaw sales and marketing administration functions. By managing invoicing through Sage and product dispatch. I delivered exceptional customer service while checking and ordering stock. As well as supporting marketing initiatives, including social media setup and collaborating on website design with the Managing Director.

Digital Marketing at Leadership Trust Training and Development Ltd. (2019-07 – 2022-11)

First role out of Sixth form, overseeing all day to day marketing activities, such as the social media strategies, email marketing, and website management. Transitioned from Digital Marketing Assistant to Community Marketing Manager after completing Level 3 Digital Marketer Apprenticeship.

• Manage social media platforms, focusing on LinkedIn, to enhance brand visibility.
• Edit corporate content, ensuring adherence to brand guidelines.
• Optimise website using WordPress and basic coding, creating new pages as needed.
• Collaborate on a mass rebrand, including a new website and e-learning platform.

Level 4 Certificate in Digital Marketing in Digital Marketing – Chartered Institute of Marketing (2026-04)

Level 3 award in Marketing in Marketing – Gloucestershire College