Head of International
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An ambitious and resourceful sales professional with over 25 years experience in highly competitive FMCG environments, I have a proven track record of success. My mature and confident personality makes me a natural team leader and a great asset to aspiring companies.
Head of International - Oliver's Cupboard
(2022-02)
Joined Oliver's cupboard to in an international advisory capacity. This role quickly developed into full support on all aspects of the business. Launched into UAE. Secured business for launch with five Middle Eastern airlines and. 3 supermarkets in Saudi Arabia. Subsequently developing plans for launch into Southeast Asia. Supported the Founder with all areas of business including procuring financial investment.
Founder - Katie's Food Co
(2018-12 - 2022-02)
Founded an amazing healthier savoury snack with health benefits that launched in a pandemic.
Head of international - Lizi's Granola
(2016-05 - 2018-12)
Worked as part of the Lizi's leadership management team, responsible for all business direction and decisions. Perform initial client assessments, reviewing prevalent international aspects. From the findings developed a European international strategy with key distributors to launch into targeted markets.
Selecting distributors with similar ethics and strong determination to succeed with belief in the brand. Implementing and developing this strategy over the course of my tenure at Lizi's. I have built many strong relationships with key distributors over the years instilling the ability to drive successful cost-effective business plans for all involved.
Focus markets included France, Germany and Ireland. I developed new processes to streamline the current export system which resulted in performance improvements throughout the business. YOY sales growth of +78% in 2017 and +41% in 2018.
Lizi's was acquired by Pioneer food in Dec 2018.
International Channel Controller - Wholebake
(2015-04 - 2016-05)
At Whole bake I was recruited to turn around export sales. Responsible for all aspects international. I developed and implemented an appropriate strategy for the 9BAR brand, to turn the company from an exporter to focused high growth international business. I reviewed and developed key current business, making changes to distributors/retailers to drive more productive growth and sales.
My core customers were based in Europe: Ireland, France, Nordics and Czech Republic. With Germany being my highest priority market in which to launch 9bar.
Senior International Account Manager - Organix brands
(2008-01 - 2015-04)
My career at Organix began in the role of NAM, looking after a portfolio of UK grocery accounts including Waitrose, Ocado, Convenience and export, plus developing new business. In 2010, I saw an opportunity to drive the export arm of the Organix business forward, enabling me to personally grow the international sales from £100k to £4m in 2015. My role as Senior International Account Manager developed from a tactical approach to a strategic path.
I managed the international team for Organix and all international development projects working to a strategic future. The core focus over the last two years has been to develop and roll out a three-year international strategy for the brand. Asia was my major target region, with key projects focusing on developing China.
International sales were the only part of growth for the Organix business in 2014 and through strategic planning, I developed a very profitable market for the company. Within the five-year timeframe, I successfully developed long-term working relationships with key distributors, which benefitted Organix in fifteen countries worldwide also working on several new non-strategic business country projects. Ongoing motivational l
Field Sales Consultant - Clipper Teas
(2006-06 - 2008-01)
Field Sales Consultant - Yellow Pages
(2004-09 - 2006-06)
The gap in employment here represents international travel experience.
Territory Sales Manager - Müller Yogurts
(2002-01 - 2003-05)
Client Service Manager - Virgin
(2001-02 - 2002-01)
GLENMOOR GIRLS SCHOOL (1990 - 1995)
GNVQ/BTEC National Diploma - Graphic Design - WALLISDOWN ARTS INSTITUTE (1995 - 1997)
