Account Manager - Commerce Connections
(2025-06 - 2025-11)
Managed end-to-end B2B commercial activity across prospecting, lead qualification, discovery preparation, pipeline progression, and client engagement within a specialist enterprise EDI and supply chain integration environment.
- Consistently converted inbound and outbound enquiries into qualified discovery calls and pipeline opportunities per month, maintaining a structured and repeatable outreach process across enterprise software and integration accounts.
- Managed a live pipeline of 30+ active opportunities and client engagements simultaneously, applying disciplined follow-up cadences to improve progression rates and maintain full pipeline visibility.
- Developed and maintained commercial relationships with major enterprise organisations including Euro Car Parts, Bosch, Sainsbury's, and Ocado, navigating complex stakeholder environments and multi-department buying processes.
- Collaborated directly with technical leadership and solution architects during discovery, proposal, and scoping stages, translating technical capability into clear commercial value for prospective clients.
- Proactively identified expansion and retention opportunities within existing accounts, supporting revenue growth through relationship-led engagement and timely re-engagement strategies.
- Maintained accurate and up-to-date CRM records across all pipeline activity, follow-up schedules, and revenue forecasting, ensuring full commercial visibility for leadership.
Marketing Executive - Plaspipes Ltd
(2023-09 - 2024-06)
Led the full strategic and technical transformation of a static information website into a fully operational e-commerce platform, enabling online transactions for a nationwide specialist pipe and drainage supplier for the first time.
- Drove a 20%+ increase in inbound enquiries through a combination of improved site architecture, targeted SEO optimisation, stronger calls-to-action, and enhanced digital lead capture mechanisms.
- Improved overall website conversion rate by 15% by redesigning customer journeys, reducing friction across the buying path, and aligning content with buyer intent at each stage of the funnel.
- Reduced manual enquiry-handling time by 25% through the introduction of automation tools, improved internal tracking systems, and streamlined customer journey workflows that reduced reliance on manual intervention.
- Planned and executed digital marketing campaigns across multiple channels, designed to generate qualified commercial enquiries and support the company's broader revenue growth objectives.
- Introduced funnel tracking and automation infrastructure that provided clearer visibility into lead sources, conversion performance, and follow-up responsiveness across the sales and marketing process.
Revenue Automation & AI Communication Systems - Freelance / Independent Projects
(2024-01 - 2026-02)
Designed and deployed AI voice and text based lead handling systems capable of capturing, qualifying, and responding to inbound enquiries in real time across calls, SMS, email, and social channels, significantly reducing response time and improving lead experience.
- Built and managed automated multi-step and multichannel conversational AI follow-up sequences that improved response rates by 15–25% across client campaigns, ensuring no lead was left uncontacted regardless of volume or time of day.
- Personally managed qualification conversations and appointment-setting AI workflows, consistently booking 20+ confirmed appointments per month across multiple client projects in parallel.
- Engineered automation workflows that reduced missed or uncontacted leads by 40%, replacing manual follow-up processes with reliable, scalable AI systems that operated continuously without human input.
- Developed and executed database reactivation campaigns targeting dormant leads, successfully re-engaging 10–15% of previously inactive contacts and returning them to active pipeline conversations.
- Integrated CRM platforms, messaging tools, and AI systems into unified lead management infrastructure, improving tracking accuracy, pipeline visibility, and follow-up consistency across all client accounts.
Healthcare Growth Systems for Private Clinics - Freelance Projects
(2023-01 - 2025-12)
Designed and implemented full-funnel lead generation and conversion systems for private healthcare clinics, combining paid media acquisition, instant-response automation, and structured follow-up workflows to drive consistent patient enquiry volume.
- Generated 50+ high-intent enquiries per month across clinic campaigns, maintaining strong lead quality through targeted audience segmentation and optimised ad creative.
- Deployed instant-response AI workflows that reduced speed-to-lead by 80%+, ensuring every inbound enquiry received an immediate, personalised response regardless of when it arrived.
- Created AI SMS and email nurture systems tailored to the healthcare buyer journey, improving booked consultation rates by 20%+ through timely, relevant follow-up communication.
- Managed the full qualification and booking workflow from initial enquiry through to confirmed consultation, maintaining a smooth handoff process and minimising drop-off at each stage of the funnel.
- Built and executed reactivation campaigns targeting dormant enquiries, successfully re-engaging 1000+ cold leads and returning a meaningful proportion to active booking conversations.
Social Media Growth & Audience Conversion - Freelance Projects
(2021-01 - 2023-12)
Grew Instagram accounts to over 150,000 combined followers across multiple performance-focused projects, applying data-driven content strategies, audience targeting, and consistent engagement to build large, commercially relevant audiences.
- Delivered social growth and promotional campaign work in partnership with major consumer brands including Virgin Voyages, Boohoo, and PrettyLittleThing, producing content aligned with each brand's tone, audience, and commercial objectives.
- Selected to participate in a Virgin Voyages promotional cruise campaign as a brand collaborator, reflecting strong audience alignment, content quality, and the ability to represent premium brands in high-visibility environments.
- Built conversion-focused funnels designed to translate social engagement and audience attention into measurable inbound commercial opportunities, connecting content performance to tangible business outcomes.
- Continuously analysed campaign data, audience insights, and performance metrics to refine content strategy, improve reach, and maximise return on each campaign's output.
