Product Designer
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Kavya is a product designer with a background in visual and communication design. She combines qualitative and quantitative research methods with strong interaction and visual design skills to create functional, user-centered solutions. Driven by a deep and innate interest in psychology, she thrives at the intersection of design and human behavior. She's fascinated by understanding why people behave as they do and translating those insights into meaningful experiences that truly serve them.
Transitioning from a visual and communications designer, to Product design.
UX Designer | Freelance (Dec 2023 – Sep 2024) Redesigned information architecture for Anecdote's homepage, improving navigation and user comprehension through research-driven design decisions.
Art Director | Target Corporation (Jul 2023 – Dec 2023) Led brand page design for major health and beauty launches (Unilever, Maybelline, L'Oreal). Collaborated with UX teams to deliver 400+ site placements while maintaining design consistency. Created performance-driven Express Ads that generated over $1M in Q4 2023 sales.
Senior Visualiser | Dentsu Creative (Jan 2022 – Mar 2023) Directed visual strategy for multi-platform campaigns across LinkedIn, Flipkart, and Bata. Designed LinkedIn Top Voices 2022 campaign video concepts that drove 60% increase in platform engagement.
UX and Graphic Designer | WROGN (Jan 2021 – Jan 2022) Redesigned core e-commerce flows using iterative testing. Analyzed heatmap data to optimize checkout experience, reducing abandonment by 15%. Created campaign landing pages for IPL partnerships that increased sports fan engagement by 30%.
Master of Science (MSc.) in Human Computer Interaction Design
City St. George's, University of London | London, UK
2024 - 2025
