Content Strategist, Editorial Director
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Results-driven Content Strategist with a proven track record of driving engagement, enhancing digital experiences, and scaling content initiatives for leading financial institutions and brands. Expertise in content governance, content marketing, SEO, editorial leadership, commissioning and editing B2C content, and omnichannel strategy.
Adept at leveraging data to craft compelling content experiences that improve customer satisfaction, reduce support costs, and drive conversions.
I have managed teams and worked autonomously, and quite happy in either scenario. Experienced in both agency and client-side. Currently Executive Director of Content Strategy at a retail bank.
More than two decades of working in the digital space in London for various startups, publications, brands, agencies and curently, a blue chip finance institution. I devise content that resonates and take care of everything from commissioning, creation, assessment and governance, including vendor management, budgets and stats analysis. I have worked on helping various industries including pharma, automative, design, travel, telecoms, fashion and finance. (This is not an exaustive list.)
