Kayelle Williams
Social Media and Marketing assistant
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About
Multimedia Marketing strategist with experience in hospitality, events, real estate, charities, and healthcare and beauty. I manage accounts across industries, achieving 25K–57K monthly views and strong engagement through strategy, storytelling, and event-led content. Proficient in content production, campaign development, analytics, and AI-supported workflows to enhance performance and consistency.
Experience
Media Capture & Marketing Officer at Harrow Club (2023-10 – Present)
- Capture and produce digital content for social media, newsletters and the website.
- Campaign planning and digital storytelling.
- Social media strategy, including content direction and scheduling.
- Create marketing assets and assist with event organisation for charity fundraisers.
- PR, communications and cross-channel message alignment.
Freelance Social Media & Digital Marketing Specialist at Self-employed (2023-09 – Present)
- Grow and manage social channels through strategy, storytelling and consistent branding.
- Develop content strategies combining creative direction, copywriting and trend-led ideas.
- Produce multimedia content including Reels, event coverage, graphics and newsletters.
- Analyse performance, identify growth opportunities and report insights to clients.
- Support PR opportunities and collaborative marketing.
- Capture live event content and convert it into high-performing digital assets.
Marketing Executive at Sirius Marketing (2023-06 – 2023-10)
- Managed social media across Instagram, Facebook, LinkedIn and YouTube.
- Oversaw blog scheduling, WordPress uploads and copy editing.
- Conducted keyword research and monitored online performance.
- Produced reports and supported wider client marketing projects.
Social Media Freelancer at Clean Socials (2022-10 – 2023-05)
Provided social media support by creating and scheduling content, developing platform strategies, and analysing performance to improve engagement.
Regional Marketing Specialist at PDI Technologies (2022-08 – 2022-10)
Provided social media support by creating and scheduling content, developing platform strategies, and analysing performance to improve engagement.
Education
Level 3 Digital Marketing Apprenticeship in Digital Marketing – Multiverse (2021-07 – 2022-08)
Digital Marketing Course in Digital Marketing – City & Guilds (2020-06 – 2020-07)
A-Levels – William Perkin C of E Sixth Form (2018 – 2020)
GCSEs – William Perkin C of E High School (2012 – 2018)
