Kayelle Williams

Multimedia Marketing strategist with experience in hospitality, events, real estate, charities, and healthcare and beauty. I manage accounts across industries, achieving 25K–57K monthly views and strong engagement through strategy, storytelling, and event-led content. Proficient in content production, campaign development, analytics, and AI-supported workflows to enhance performance and consistency.

Media Capture & Marketing Officer at Harrow Club (2023-10 – Present)

• Capture and produce digital content for social media, newsletters and the website.
• Campaign planning and digital storytelling.
• Social media strategy, including content direction and scheduling.
• Create marketing assets and assist with event organisation for charity fundraisers.
• PR, communications and cross-channel message alignment.

Freelance Social Media & Digital Marketing Specialist at Self-employed (2023-09 – Present)

• Grow and manage social channels through strategy, storytelling and consistent branding.
• Develop content strategies combining creative direction, copywriting and trend-led ideas.
• Produce multimedia content including Reels, event coverage, graphics and newsletters.
• Analyse performance, identify growth opportunities and report insights to clients.
• Support PR opportunities and collaborative marketing.
• Capture live event content and convert it into high-performing digital assets.

Marketing Executive at Sirius Marketing (2023-06 – 2023-10)

• Managed social media across Instagram, Facebook, LinkedIn and YouTube.
• Oversaw blog scheduling, WordPress uploads and copy editing.
• Conducted keyword research and monitored online performance.
• Produced reports and supported wider client marketing projects.

Social Media Freelancer at Clean Socials (2022-10 – 2023-05)

Provided social media support by creating and scheduling content, developing platform strategies, and analysing performance to improve engagement.

Regional Marketing Specialist at PDI Technologies (2022-08 – 2022-10)

Provided social media support by creating and scheduling content, developing platform strategies, and analysing performance to improve engagement.

Level 3 Digital Marketing Apprenticeship in Digital Marketing – Multiverse (2021-07 – 2022-08)

Digital Marketing Course in Digital Marketing – City & Guilds (2020-06 – 2020-07)

A-Levels – William Perkin C of E Sixth Form (2018 – 2020)

GCSEs – William Perkin C of E High School (2012 – 2018)