Kaylie Jennings

A creative and innovative marketer with 12 years of experience simultaneously managing multiple channels to communicate brand messages, campaigns and experiences. Revenue focused with experience in B2B and B2C settings, an ability to create and deliver marketing strategy, whilst enthusing and organising internal teams. A passionate and enthusiastic marketer with well-developed interpersonal and collaboration skills.

Career History

Care UK – Marketing Manager – November 2022 to November 2023 (Maternity Cover)

Responsibilities

• Manage the marketing operations for 10 care homes, including budget planning and management of over £1million, digital coverage, PR opportunities, print media and outdoor advertising opportunities. 
  • Develop localised marketing plans and PR opportunities to deliver occupancy and AWF targets.
  • Support the development of integrated communications campaigns, aligning to the relevant stages of the customer journey.
• Articulate marketing performance through detailed monthly reporting providing a clear understanding of the key successes and challenges in marketing, whilst presenting marketing performance to individual Home Managers and teams. 
• Working collaboratively with multiple stakeholders at all levels across the business, providing an integrated, understanding, supportive and aligned approach across teams.
  • Manage internal and agency resources and relationships effectively by maintaining quality standards and driving efficiencies.
  • Supporting the creative process including the briefs, integrated comms, creativity (photo and video) plus adding to the marketing toolkit and assets for homes to use in lead generation. 
  • Contribute to the national brand advertising campaigns.

• Developed a strong working relationship with the regional operational teams to build a collaborative and effective end to end sales and marketing process.
• On track to meet yearly enquiry targets for all 10 homes in my regions.
• Working in conjunction with the PR team I have ensured all PR retainers are fulfilled and engaged previously distant homes in an enthusiastic PR approach and activities.
• On track to achieve yearly target of CPE < £300.
• YoY increase on PR coverage for comparable campaigns and increase in local home coverage.
• Contributed to ‘One step at a time’ video dementia guide, filmed with Angela Rippon. 

Responsibilities

• Devise and implement company marketing strategy which represents business objectives and various customer types. This is reported on monthly to show KPI’s, ROI and progress.
• Manage a team of seven marketers across two sites.
• Initiate and manage relationships with external SEO, PR agency and media partners.
• Plan and run family / music / comedy events - to create a customer experience.
• Launch and market a new product every month.
• Manage charity partnerships and our community & social responsibility policy.

• Led the business through the pandemic as part of a small team, when we completely changed our operation.
• Sole lead for national exposure on Come Dine With Me The Professionals June 2022
• Created a takeaway brand and generated high demand - 10,000 phone calls in opening weekend.
• Set up our own takeaway app and liaised with uber eats to develop viable partnership.
• Increased email database from 6500 to 21,700 during my employment
• Increased social media followers across the board from 55,000 to 80,000 organically.
• Had just eight days to marketing an Annie’s pop-up beer garden, ensured it was fully booked for three weeks, turning over more than an on-site restaurant.

Responsibilities

• Created and implemented yearly Marketing strategies for Hardlines and Softlines in the UK, in line with sales plans and business objectives. With monthly reporting on figures, KPI’s, ROI and progress.
• Trade show organisation and event management. 
• Work with multiple global sales and technical teams to produce engaging and lead-generating educational and technical written content, published via multiple channels.
• Manage Intertek Academy. 
• InDesign – creating material individually and setting briefs for internal designer and external agency.
• Market research projects
• External social media management.
• Database management. 
• Management of high-level media / PR enquiries. 
• Stakeholder management

• Key lead on multi business line UK Marketing Projects for emerging business areas.
• Doubling the amount of written content in our database which has been repurposed for multiple channels.
• Planned and managed many successful local and global events as the sole lead.
  • Duties included: Managing stakeholders and colleagues from several global locations.
  • Producing show material with global colleagues
  • Stand design and production / budget management.
  • Show specific promotions / Social media campaign / PR.
  • Promotional items and lead capturing strategies.
• Month on month increase in lead generation and web page impressions.
• Successful lead on re-brand project.

BA Marketing Management 2:1