Keeh Hu

With 7 years of expertise spanning data management and data productisation, I combine solid data analytic capabilities with a macro strategic vision. I excel at synthesizing diverse data platforms and assets to accelerate enterprise data maturity and intelligence. By deploying machine learning to architect smart workflows and precision synthetic persona, I effectively empower and steer the execution of dynamic business road map in the past years.

UK Research Lead (ML and synthetic data) at HSBC (2025-08 – Present)

L6 AI Engineer Apprenticeship at HSBC (2025-07)

Championed the integration of big data query and machine learning into product workflows, establishing dynamic monitoring model for data tracking and persona generation. Re-boosted business road map, work flow and strategic direction in AI and data transformation.

• Head data-driven tooling system: Manage end-to-end product key data over 14 million users. Link critical tags to industry risk, key data usage and data quality, driving a 16% increase in digital transformation in 2025.
• Established smart workflow: Build and automated data tracking to regularly ingest big data from database, aligning high-risk issues with the road map and product life cycle and reducing manual routines by simulating reporting, alarming and solutions with data.

Global Research Lead at HSBC (2023-04 – 2025-07)

Directed new HSBC Digital Banking app (2025 version) product team by monitoring data change and quality, managing the market dynamic performance of core product lines, reducing drop-off rate on key points by 35%.

• Directed Product Road map: Led the definition of business metrics for the 2025 mobile app relaunch and layout the 5 fundamental modules (Home, AI Chatbot, Payments, Fintech strategy, Premier) to be enhanced in road map in 2023-2025. Developed localized data tracking strategy to drive cross-region feature personalisation.
• Enhanced data quality: Optimized data quality by re-architecting key data structures in partnership with cross-functional teams. Remediated missing data fields and optimized the metadata labeling hierarchy to maximize dashboard intelligence and accuracy, successfully scaling the deployment to the UK and HK division.

Senior Researcher at HSBC (2021-07 – 2023-03)

Boosted workflows and restructured teams to provide strategic guidance for 4 high-priority market initiatives, boosting satisfaction by 12% across key journeys.

• Empowered research capability: Reshaped workflows and conducted high-standard data outputs and product delivery into key lines. Reallocated team resources to high-ROI, high-priority projects for deep-dive exploration, enhancing design delivery efficiency by 40%.
• Core project leader: Led 10+ high-priority explorations on feature revolution across key global markets (UK, UAE, and Asia). Led strategy in HSBC Easy Invest, Payments, Wealth and navigation.

Senior Product Analyst & owner at TCL Rayneo (2019-04 – 2021-06)

Led cross-functional initiatives to conduct deep-dive analyses on large-scale user behavioral data models and friction points, alongside rigorous competitive benchmark. Driven by insights into four-tier market segmentation variances, I successfully restructured product portfolios, spearheaded the deployment of personalized recommendation algorithms, and launched forward-looking experimental products targeting competitors' vulnerabilities. This strategic execution earned both the iF and Red Dot Award for product innovation.

• Established priority system: Established an end-to-end prioritization framework and guiding principles for the Product Department. Deconstructed pain points across 5 experience dimensions (from usability to delight), Mobilized 10% of top-tier talent toward high-priority projects for rapid iteration. Creating reusable product blueprints and concepts for the entire organization.
• Innovation: Redesigned and launched personalisation system technology landed and localized data and persona-based simulations to deliver a 24/7 algorithm - Voice-enabled features, addressing remote control usability challenges with 7 million users and 86% satisfaction
• Implemented personalised homepage recommendations with algorithm, delivering 3X precise contents tailor to specific cities and age demographic.

Product Designer at Huawei (2018-03 – 2019-04)

Served as a pivotal product team member to steer and drive the end-to-end delivery of 3 high-impact initiatives: Huawei AI Voice Assistant, Smart Audio Systems, and the HiCar Cross-terminal Ecosystem. Successfully masterminded the production deployment and public launch of these forward-looking, cross-device intelligence products within the Advanced R&D Framework (2012 Labs)

• Core assets builder: Hosted and landed guideline and final product for Huawei smart system on multiple devices: Huawei AI Voice assistant, Huawei HiCar, Huawei smart audio, enhancing data performance by detecting both data architecture and product issue.

MSc in Psychology – University of Bristol, UK (2016 – 2017)

BSc in Psychology – Shanghai University of Sport, China (2011 – 2015)