Keelian Foord

I am a Client Executive at a leading market research data insight firm, aspiring to pursue a career in research and data analysis, specifically within a client-facing role to support strategies, enhance processes and drive growth. I use data and insight to justify plans, shape approaches, strengthen brands and achieve growth. An example of this was managing a client brief focused on defending a delisting in Sainsbury's.

I highlighted the brand's main shopper profile, who spend £235+ per month in Sainsbury's. I created the argument that the brand was more valuable to Sainsbury's than competing brands, through its greater incremental gain to the retailer. This achieved a successful delisting defence within Sainsbury's worth £800,000+ to the client.

This was a pivotal piece justifying ROI during contract renewal discussions, worth over £1,000,000 per year over 3 years.

Client Executive at Worldpanel by Numerator (2025-04 – Present)

• Pivotal role tracking ROI feedback during successful contract renewal worth £3,000,000+ over 3 years.
• Created deliverables for clients in preparation for a new platform rollout, called MyWorldPanel.
• Built a bespoke user guide and led training for 100+ clients, ensuring a smooth transition to the new platform.
• Maintain a monthly commercial pipeline of £15,000+, identifying opportunities and conducting proactive outreach.
• Regularly oversee briefing projects from client question to delivery and impact assessment.
• 2025 brand planning strategy review contributed to the client achieving +3.4% year-end value growth.
• Created and led a matrix tracker to plan the upskilling and development of new offshore colleagues.
• Regularly drive platform amendments and enhancements with support teams through Jira software.
• Assisted in securing over £65,000 in ad hoc services to date in 2026.

Client Analyst at Worldpanel by Numerator (2023-09 – 2025-03)

• Constructed and delivered actionable insight to clients, assisting them in achieving incremental growth.
• Regularly leveraged FMCG product and brand data to visualise shifting consumer and market trends.
• Frequently delivered sales pitches alongside new business, converting a client contract for £12,000.
• Improved client satisfaction from 3/5 to 4/5 through strengthened internal communication and work distribution.
• Proficient in data analysis tools and platforms – WorldPanelOnline, Powerview Analysis and Studio.
• Ensured accuracy by building itemisations, amending data discrepancies and label concatenations.

Research Intern at Rift Tax Research & Development (2023-04 – 2023-05)

• Generated a report concerning Creative Arts Tax Relief to inform colleagues of targetable clients.
• Documented a comprehensive identification of 100+ target clients to claim Video Game Tax Relief.
• Created a size of prize projection (CAGR) regarding VGTR market share gain.
• Presented statistical understanding of the catalysts, threats and projection of the CA industry for senior team meetings.

Administrative Supporting Assistant at The House of Commons (2022-09 – 2023-09)

• Assisted reporters in the Main Chamber, Westminster Hall, Committees, PBCs, DLs & PMBs.
• Supported a team of 120+ reporters and editors in the daily completion of the Official Report.
• Responsible for setting up the Parlyday (internal audio-visual Hansard production network) daily.
• Edited WMSs, Bill Amendments and Petitions through the Hansard Reporting System (HRS).
• Managed internal HIAS system, regularly sending and signing off staff and MPs' invoices.
• Collaborated with Parliament Live team, setting and maintaining audio-visual responsibilities daily.
• Communicated with clerks, departments and MPs under pressure due to Hansard's rolling deadline.

Sales Intern at Dermalogica (2022-03 – 2022-05)

• Generated a report concerning Creative Arts Tax Relief to inform colleagues of targetable clients.
• Documented a comprehensive identification of 100+ target clients to claim Video Game Tax Relief.
• Created a size of prize projection (CAGR) regarding VGTR market share gain.
• Presented statistical understanding of the catalysts, threats and projection of the CA industry for senior team meetings.

Administrative Assistant at Arcway Construction Ltd (2021-08 – 2022-02)

• Communicated with external agencies to ensure 30+ staff were trained and health & safety compliant.
• Organised and allocated staff to sites based on distance and cost within COVID-19 restrictions.
• Supported personal assistants in recording meeting minutes, client calls and planning sales pitches.
• Calculated project scale, staffing, costs, stock and completion timelines ranging from £30K – £500K.

BSc in Sociology – Loughborough University (2018 – 2021)

A-Levels in Sociology (A), Philosophy and Ethics (B), English Literature (C) – Towers School and Sixth Form Centre (2011 – 2018)