Kelechi Okoh
Product Manager
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About
I have delivered in product management roles.
In Omnibiz Africa, I was one of the original product managers. Omnibiz raised a US$3 million seed round in 2021 and secured a $15 million pre-Series A investment in 2022. I helped build and launch the product on which the investment case was solidified.
In GIG Logistics, I re-engineered and optimised the Lastmile delivery app and operations processes that rebuild trust with customers leading to the doubling of revenue in 2022. By effectively connecting all fleets (in-house and 3PL) to the GIGgo customer app with a more intuitive layout, pick-up and drop-off requests turnaround time was improved by 110% which increased revenue by approx—200% in 2022.
In GeoTravel, I took a manual travel agent and moved them to the internet age by creating a digital presence for multiple online flight and holiday bookings and reduced back office process with increased margin and faster customer service experience. (In Nigeria, the online travel agent experience is limited - people still phone agents for bookings unlike in the UK).
Experience
GeoTravel ( An Online Travel Agency - OTA)
Role: Product Manager Dec. 2022 - Aug. 2023
Product: Online Travel Application with GDS integration
Responsibilities summary
- Formulated and implemented product strategies in line with GeoTravel’s vision, travel market trends and trending technologies.
- Collaborated with all stakeholders (Engineering, Design, QA and the wider business) to deliver excellence within defined timelines.
Built an online travel portal with a reliable back office that streamlined and automated travel processes in the company. Increased year on year margin by 78% through reseller (affiliate) platform and multiple GDS office ID integration.
GIG Logistics ( GIG Logistics is one of Africa’s largest indigenous logistics company )
Role: Product Manager Mar. 2021 - Nov. 2022
Product: Last Mile Logistics Delivery and 3PL App
Responsibilities summary
- Collaborated closely with cross-functional teams to understand the needs and requirements to enhance logistics operations efficiency.
- Defined success metrics and developed performance tracking frameworks to track and measure the effectiveness of driver-related initiatives.
- Oversaw product development procedures, supporting the technical team with wireframes, design issues, and approving final decisions concerning product and quality matters
Improved delivery turnaround time (speed) by 110% for our e-commerce logistics
200% Year on Year Last Mile revenue growth in 2022
Omnibiz Africa ( Omibiz Africa is a company that is digitising FMCG supply chain from distributors to retailers in Africa )
Role: Product Manager Jan. 2019 - Dec. 2020
Products: SFA (Salesforce Automation) and Omnibiz Retail Logistics App ( A B2B SaaS application)
Responsibilities summary
- Developed and supported strategies to build specific roadmaps and backlogs for products, building a complete end to end customer experiences that deliver on agreed product metrics (OKRs).
- Worked together with vendors, Omnibiz tech teams and retail teams to deliver transparency through an effective digitised supply chain.
- Optimised Product through user research to gather quantitative and qualitative data.
Played a lead role in building the Omnibiz Retail and SFA product management framework. Led the research, understanding and documentation of customer needs of the FMCG distribution channels that was used in building the Omnibiz retail app. This app raised a US$3 million seed funding round led by V&R Africa, Timon Capital and Tangerine Insurance in 2021. The app also secured another US$15 million pre-Series A investment led by Timon Capital in 2022.
VConnect.com ( A platform that connects people to professionals for specific needs, just like Angie’s list, Star of Service etc.)
Role: eCommerce Product Manager Nov. 2017 - Dec. 2018
Responsibilities summary
- Ran research and support test activities across SMEs and clients to elicit needs and feedback..
- Translated needs and feedback into product strategies, roadmaps, delivery plans, software requirements, product backlogs and lead generation forms.
- Developed and delivered existing ecommerce growth opportunities and programmes (example subscription model, SEO, SEM)
- Developed functional KPIs for effective monitoring of the ecommerce proposition over time
Generated over 1,000,000 paid leads for 35,000+ professionals in 6 months
Grew revenue by 80% in Q1 and Q2 2018
Software Product Tester Sept. 2012 - Apr. 2015
- Maximised efficiency and user-friendliness through User Acceptance Testing
- Created and analysed test cases and results for variance to specifications and expected results
- Logged and monitored defects identified from testing up to resolution, with customised error reporting
- Successfully gathered and listed 800,000+ businesses with a team of 400+ freelancers nationwide
- Verified 85% of businesses with confirmed business details (address, email, phone product/services etc)
- Closely monitored quality of data gathered and ensured payments according to work done
Education
MSc. Purchase, Logistics and Supply Chain Management (MSc.) University of Bedfordshire, In-View
Cell Biology and Genetics (BSc.) University of Lagos, 2003 - 2008
Microsoft Office Specialist (MOS Excel) New Horizon, 2017
Oracle Certified Associate (OCA) NIIT, 2015
