Kelly Green
Marketing professional with a passion for people
Hire this person
Send a job offer directly to this candidate
About
Proactive, versatile, conscientious, and forward-thinking. I have a ‘can do’ attitude and a passion for consumer marketing and communication. I have gained over 10 years’ experience in consumer healthcare marketing & media communication.
Having worked at the highly reputable, multi-national consumer goods company Reckitt Benckiser, I have gained invaluable experience managing a variety of OTC brands including Nurofen & Gavison with roles that stretch across brand activation, equity, innovation & media strategy across UK, EU & ANZ. I’ve been responsible for leading and managing OTC pharmaceutical brands, creating & activating annual marketing plans with close collaboration with a cross functional team.
Directly managing and mentoring a team has allowed me to develop leadership managerial and delegation skills. The experience has been rewarding, challenging and I’m pleased to say a success as they have reached their objectives.
Experience
I am currently employed as Senior Brand Manager on Gaviscon for Reckitt.
As Senior Brand Manager, I have acquired skills in Equity, Innovation and Activation across Europe, Australia and the UK / IRE. My main roles include leading go-to-market launch recommendation for innovation, managing the P&L at a UK level (the lead market) and leading the activation in UK and providing consultation for the other markets. Y1 one performance has been a success, the key 4 markets which launched first reached their set in-markets KPIs (Distribution, ROS & share of market) and based on this success is being rolling out Globally.
This project started with the consumer and involved rigorous evaluation of data to uncover key insights, creating a situation analysis tailored to the relevant markets, 3Y strategy & P&L and I developed the launch recommendation and activation plan for the relevant markets.
I have also gained extensive experience in creating leading Global comms & equity campaigns. My experience has afforded me the opportunity to learn from leading Creative & media agencies, bringing to life key uncovered insights through campaigns that drive growth for the brand and providing against the needs and wants of consumers.
Education
Summary of Qualifications
BA Hons Degree in Business Marketing – 2.13 'A' Levels – Biology, Media Studies, Psychology
1 ‘AS’ Level – Chemistry
10 GCSEs
