Kemal Gezer

Principal Product/UX Designer with 15+ years shaping digital ecosystems for Samsung, Ladbrokes and Ocado. I simplify complex product and operational systems into coherent customer experiences that balance user needs, commercial goals and organisational constraints. Proven track record defining platform-level design direction, embedding evidence-based frameworks, and influencing leadership to deliver measurable impact.

Lead UX, Product Optimisation & Strategy – eCommerce Platform - Samsung Electronics UK

(2019-05 - 2026-01)

Strategic design lead for Samsung UK's multi-category eCommerce platform, shaping UX direction, experimentation strategy, and end-to-end journey optimisation across smartphones, digital home appliances products. Key Responsibilities:

• Defined and implemented the Continuous Optimisation Programme (COP), establishing a scalable operating model across Product, Engineering, Analytics and agency partners.
• Owned design direction across multi-category eStore ecosystem; mentored in-house teams while directing external agencies.
• Embedded evidence-based design and experimentation frameworks across cross-functional product teams.
• Aligned commercial, operational and customer priorities through shared OKRs and governance models.

Lead UX Product Designer - Ladbrokes Coral Group

(2015-08 - 2019-03)

Defined and executed mobile UX strategy for sportsbook platforms, embedding user research to support a broad retention and optimisation programme. Led UX across sportsbook app and mobile site, delivering cohesive cross-device experiences at scale. Partnered closely with Product, Engineering and Analytics to align UX strategy with retention, engagement and revenue objectives.

Senior User Experience Architect - Ocado Technology

(2011-09 - 2014-08)

Delivered research-led UX strategy across customer-facing web and mobile platforms within a large-scale eCommerce ecosystem. Designed complex information architectures and end-to-end commerce journeys for native apps and websites. Led user research, usability testing and heuristic evaluations to drive platform-level improvements.

Product Designer (Freelance) - Thinking Clouds

(2009 - 2011)

Web Designer - Sportingbet Ltd

(2005 - 2009)

Postgraduate Diploma - part-time MA in Graphic Design - London College of Communication (2010 - 2011)

Upper second class BA Honours - Digital Media Production - London College of Communication (2002 - 2005)

BTEC Professional Development Certificate - Multimedia - Westminster Kingsway College (2001 - 2002)

Foundation Diploma - Graphic Design - Kensington and Chelsea College (1999 - 2000)

BA - European Studies - Istanbul University, Turkey (1994 - 1998)