Kendi Gitonga

Results-driven Digital Marketing Strategist and Computer Science graduate with over 3 years of experience creating data-driven marketing campaigns, social media strategies, and high-performing digital content. Skilled in SEO, analytics, content creation, video editing, web technologies, and growth marketing. Proven track record of increasing brand visibility, engagement, conversions, and customer acquisition through innovative digital campaigns and performance optimization.

Digital Marketing Strategist & Content Creator at Tycom Mobile (2023-01 – Present)

• Developed and executed a 60/25/6/9 content framework, increasing organic reach by 40% within six months.
• Produced 20+ videos monthly, generating an average of 150K+ views per campaign.
• Implemented Klaviyo email automation flows that increased first-time buyer conversions from 12% to 18%.
• Leveraged GA4 insights and conversion tracking to reduce customer acquisition costs by 22%.

TikTok Manager, Video Editor & Content Creator at GlowGirl Skincare (2022-01 – 2023-12)

• Grew TikTok account from 0 to 80,000 followers organically.
• Produced and edited 5–7 engaging videos weekly, with top-performing content reaching 1.2 million views.
• Increased engagement rates by 65% through strategic content scheduling and audience targeting.
• Created SEO-optimized content that generated 30% of website traffic.

Bachelor of Science in Computer Science – Zetech University

Specialization in Computer Science – Google x Coursera Scholarship

Certification in Digital Marketing – Edureka