Chief Communications Officer
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Communications and Marketing Executive with over 10 years of experience driving growth, engagement and influence across multimillion- dollar startups, investment management, media, telecommunications, retail, NGO and development sectors. Shapes organizational narratives, strengthening investor and media relations and builds communications systems that support partnerships and capital-raising. Leads cross-functional teams in developing integrated communications strategies, thought leadership and high-impact storytelling to elevate brand reputation.
Translates complex ideas into compelling narratives, deploying data-driven digital marketing and content strategies and aligning communications with growth, governance and sustainability.
GROUP CHIEF COMMUNICATIONS OFFICER - Purple Elephant Ventures
-Key Accomplishments:
o Increased global media visibility by securing 96 media mentions across regional and international outlets, maintaining at least one international placement per quarter through proactive media outreach and thought leadership positioning.
o Positioned PEV as a thought leader and expanded ecosystem reach in sustainable tourism by contributing to the UN Tourism Report and securing international podcast appearances for the CEO.o Reinforced investor communications by developing board and investor presentations and an executive newsletter now reaching an audience of 1,000+ subscribers across investors, founders and C-suite leaders.
o Strengthened organizational reputation management by developing a crisis communications plan, PR risk mapping framework and media sentiment monitoring systems covering venture studio and portfolio companies.
o Served as organizational spokesperson, supporting CEO during strategic networking events and high-level engagements.
o Built scalable communications systems and capabilities by coaching portfolio marketing teams, deploying communications playbooks, messaging frameworks and an in-house agency model supporting venture studio and portfolio companies.
o Strengthened impact storytelling by co-developing quarterly impact reports for venture studio and portfolio companies,
including infographics, case studies and stakeholder communications materials.
o Aligned brand narrative with UN Sustainable Development Goals (SDGs), strengthening positioning within sustainable tourism and climate innovation ecosystem.
o Led communications supporting MIT recognition for sustainable sourcing innovation, strengthening credibility and visibility within global sustainable tourism ecosystem.
o Expanded strategic partnerships by building relationships and securing MOUs with tourism boards, regulators and ecosystem stakeholders, contributing to funding and collaboration opportunities for portfolio ventures.
o Co-developed Safari Defenders, a strategic NGO initiative, by securing 20 strategic partnerships and developing brand guidelines, communications strategy and go-to-market messaging.
o Partnered with founders during venture ideation and build phases, shaping venture narratives, brand positioning and launch communications strategies for portfolio companies.
COMMUNICATIONS & DIGITAL MARKETING LEAD - Leisure & Travel Guides EA
o Accelerated organic website traffic by developing SEO-driven blog and content strategy and building high-value backlinks.
o Expanded social media audience by growing following from 9,000 to 30,000 and enabling monetization through paid posts. o Transformed digital audience reach by transitioning organization from print-led publishing to digital-first content ecosystem. o Boosted advertising revenue by co-creating marketing campaigns with airlines, hospitality brands and tourism partners,
rebranding and relaunch of the website, sales decks, scripts and company profile.
o Generated 150% growth in qualified marketing leads by building full-funnel regional digital lead generation campaigns for clients across East Africa.
o Extended campaign audience reach through co-branded marketing partnerships with tourism bodies.
o Standardized brand consistency through development of comprehensive brand kits and visual identity framework.
COMMUNICATIONS & E-COMMERCE MANAGER - One Source Limited Key Accomplishments:
o Scaled online sales contribution to 70% through design and launch of end-to-end e-commerce platform during COVID-19, integrating payments, logistics systems and customer service touchpoints.
o Delivered over 25% month-on-month revenue growth through performance marketing, retargeting strategies and optimized digital campaigns.
o Lifted conversions by 23% through redesign of account creation and checkout flows and eliminating key friction points identified through customer journey mapping.
o Strengthened customer retention by 27% through performance-led email marketing campaigns and retargeting programs tracked via Google Analytics.
o Expanded customer lifetime value by 21% by implementing CRM-driven customer engagement and loyalty programs.
o Amplified brand reach by 35% through integrated online and offline campaigns including mall activations and participation in
Nairobi Fashion Week.
o Elevated social media engagement through development of influencer marketing campaign briefs.
o Streamlined content planning efficiency by implementing Hootsuite-based social media management workflows.
o Optimized sales forecasting accuracy through implementation of inventory planning KPIs and marketing budget tracking.
Executive Master of Business Administration
(EMBA)
Bachelor of Arts in Journalism
Google Fundamentals of Digital Marketing Data Analysis Foundation
E-commerce store with Shopify
Digital Marketing & E-commerce
Google Ads & SEO
Web 3 & Blockchain
Sustainable High-End Tourism
Finance for Non-Financial Professionals. Generative AI & AI Agent Organizational. Strategy for Leaders
