Business Development Executive at CPM UK, on behalf of Diageo (2018-04 – Present)
Accounts covered: Tesco, Asda, Sainsbury's, Morrisons and Co-op.
- Manage a large field sales territory of approximately 120 stores across North East Scotland and wider Scottish regions.
- Use sales data and store insight to identify commercial opportunities, build data-led presentations and drive growth of Diageo SKUs.
- Build and maintain strong relationships with key in-store decision-makers to gain agreement for incremental displays, improve visibility and resolve availability or promotional compliance issues.
- Analyse book stock and store-level data to identify stock accuracy issues, prevent off-sales and improve on-shelf availability.
- Use client-generated media and brand materials to upskill store management and colleagues on new product development, launches and current brand priorities.
- Capture in-store data and photographic evidence using Trax software, feeding back insight on share of space, availability, promotional compliance and competitor activity.
- Represent Diageo professionally in-store, ensuring brand standards are delivered consistently across the territory.
- Train and support new starters on the role, technology, systems and field execution standards.
- Support the Regional Manager by covering other territories during holidays and absences when required.
Car Sales Executive at Autosales Subaru (2017-10 – 2018-04)
- Sole car sales executive for Subaru and used vehicle sales at the Kirriemuir dealership.
- Delivered a professional customer sales experience for new and existing customers.
- Managed customer data capture, follow-ups, enquiries and sales pipeline activity.
- Supported aftersales opportunities by arranging service bookings for new and existing customers.
- Built rapport with customers and represented the Subaru brand professionally throughout the sales process.
Retail Specialist at Service Innovation Group (2017-07 – 2017-10)
Accounts included Apple, American Express, Google and PayPoint.
- Delivered field execution across multiple client accounts and retail environments.
- Supported new product launches, point-of-sale implementation and in-store brand activity.
- Delivered train-the-trainer support to store colleagues and management teams.
- Adapted quickly to different client requirements, systems, products and retail priorities.
Territory Development Manager at CPM UK, on behalf of P&G (2010-04 – 2017-07)
Accounts covered: Tesco, Asda, Sainsbury's, Morrisons, Boots and Superdrug.
- Managed a territory across Angus, Tayside and Fife, representing P&G brands across grocery, pharmacy and health and beauty retailers.
- Analysed sales performance through client data systems to identify growth opportunities and build store-level action plans.
- Held regular performance reviews with store managers to discuss sales trends, upcoming initiatives and agreed focus areas.
- Influenced store managers and key contacts to secure actions that supported sales growth, promotional compliance and improved product visibility.
- Used sales data, sales aids and in-store insight to support commercial conversations and improve territory performance.
- Improved on-shelf availability through root-cause analysis, stock accuracy checks and preventative actions.
- Negotiated additional stock orders for incremental displays and improved availability where required.
- Recommended base sales increases using sales data, territory knowledge and store-level opportunities.
- Built trusted relationships across multiple retailers and adapted approach depending on store format, account priorities and customer profile.
Line Manager Nights at Tesco (2004-07 – 2010-04)
- Managed and supported night shift colleagues to deliver store replenishment and operational standards.
- Coached and trained team members to improve performance and role confidence.
- Coordinated nightly activity to support store targets, availability and customer service.
- Took responsibility for the team in the absence of the Night Manager.
- Handled customer queries and operational issues in a professional and effective manner.
Store Manager at Lidl (2000-01 – 2004-07)
- Managed day-to-day store operations including people management, merchandising, stock control, cash handling, health and safety and security procedures.
- Trained store colleagues and regional trainee managers.
- Took responsibility for store standards, operational delivery and team performance.
Section Manager at Tesco / Wm Low (1988-06 – 1999-12)
- Started as a general assistant after school and progressed through multiple departments into management roles.
- Gained broad supermarket retail experience across store operations, replenishment, people management and customer service.
- Held responsibility for night replenishment operations within Tesco Dundee Lochee.
Founder & Health Mindset Coach at BTSFitness.uk (Present)
Founded and operate an online health and fitness coaching business supporting men and women with mindset, nutrition, resistance training and accountability.
- Responsible for client communication, onboarding, coaching delivery, content creation and service development.
- Use behaviour change, accountability and coaching frameworks to help clients build confidence, improve consistency and create sustainable lifestyle change.
- Built strong communication, leadership, coaching and business development skills through direct client support and service delivery.
