Kevin Marokko

As Executive Creative Director, I bridge the gap between strategic vision and masterful execution. My career is built on a foundation of hands-on expertise in art direction and graphic design, which allows me to not only lead but also deeply understand the creative process. I thrive on the challenge of building brands from the ground up, employing design thinking to solve complex business problems.

My approach is holistic: I guide projects from the earliest conceptual stages through to successful launch, ensuring every creative decision serves a strategic purpose. A core passion of mine is developing talent; I am energized by building and motivating agile teams to do their best work under pressure and meet ambitious deadlines. I am committed to joining a team where creativity is recognized as the key driver of success, and I am eager to contribute my energy and dedication to your next challenging project.

Founder - Executive Creative Director - Blackzero Creative - Kenya

(2024-04)

As an agency founder, my responsibilities are multifaceted and varied. One of my key duties is to oversee the day-to-day operations of the agency, ensuring that everything runs smoothly and efficiently. As the Executive creative director, I am responsible for leading a team of creatives and overseeing the development of a company's creative vision.

This involved collaborating with other departments, such as marketing and product development, to ensure that the creative direction aligns with the overall goals of the company. As a creative director, I am involved in the hiring process for new creatives and in developing strategies for promoting the company's brand through creative campaigns. Finally, as an agency director, I am responsible for ensuring that the agency is profitable and sustainable over the long-term.

• Oversee the day-to-day operations of the agency, managing staff and delegating tasks
• Lead a team of creatives and oversee the development of a company's creative vision
• Collaborate with other departments, such as marketing and product development, to ensure creative direction aligns with overall goals
• Involve in the hiring process for new creatives and developing strategies for promoting the company's brand
• Stay up-to-date with industry trends and technologies and incorporate these into the team's work
• Develop and implement sound financial strategies, manage budgets, and make strategic investments to support growth

Creative Director - Zeleman Communication - Ethiopia

(2023-04 - 2024)

• Lead the creative team in developing innovative advertising concepts and art direction that effectively translated across multiple channels
• Conduct qualitative market analysis to formulate creative strategies and initial pitch proposals for potential clients

Creative Director - KingJames-34 - Kenya/South Africa

(2019-04 - 2023)

• Develop creative strategies and prepare initial pitch proposal for client presentations
• Supervise and guide the creative team in producing creative concepts to be executed across various channels and platforms
• Establish efficient project assignment strategies within the creative department to improve productivity, creative output, and staff effectiveness

Creative Consultant - Creative Consultant - Kigali, Rwanda

(2017-12 - 2018-10)

Creative lead as part of a team of experts.

• Spearhead creative projects for well-established clients, executing robust integrated campaigns, content, and ads across digital, mobile, and traditional media
• Develop new business pitches and present campaigns that resulted in winning multiple new accounts
• Cultivate and maintain solid relationships with suppliers and vendors while negotiating and administering internal budget
• Implement major rebranding across all channels which helped in securing new contracts

Associate Creative Director - BBDO

(2017-04 - 2018-12)

As the team leader for the Telkom account, my main responsibilities included overseeing the brand's re-launch.

• Schedule and prioritize creative work in the studio
• Supervise the art directors, designers, and copywriters
• Ensure that their work aligned with the brand's pillars and guideline
• Consult with clients to fully understand their advertising needs
• Successfully translate the big idea thinking across various channels and touch points

Senior Art Director - Creative Y&R

(2014-05 - 2017-03)

• Work closely with copywriters to brainstorm and come up with the BIG idea
• Originate initial art direction and give creative directions to designers to execute
• Design compelling presentations to effectively convey the main concept
• Ensure consistency across various channels and touch points

Senior Art Director - Young & Rubicam Advertising

(2012-03 - 2014-04)

• Manage and coordinate creative studio projects from start to finish
• Build, motivate, and lead studio and production teams to work together seamlessly
• Coordinate the efforts of art directors, designers, and vendors to ensure all project requirements were met
• Create and deliver persuasive advertising pitch decks to internal and external stakeholders
• Provide support to the creative director in the day-to-day operations and planning of the studio

Art Director - Ogilvy & Mather Advertising

(2008-11 - 2012-02)

• Conceive ideas, concepts, and campaigns for brands
• Develop multifaceted communication materials in print, and other mediums for a variety of clients BTL and ATL
• Successfully develop concepts and art direction for marketing and advertising for major brands
• Oversee art direction and styling of photography sessions for major marketing campaigns
• Operate a computer for a variety of graphic design activities, including desktop publishing and layout, production, illustration, and pre-press file preparation

Masters - Master of Arts in Design - University of Nairobi

Bachelors - BTech Design - Technical University of Kenya

Diploma - Fine Arts - Buru Buru institute of fine Arts