WORK EXPERIENCE
Data Analyst | iO Sphere, London | Jun 2023 – Aug 2023
Worked as part of a team and delivered several successful projects. Used data warehouse with over 450M rows of web, product, and operational data spanning 3 years:
- Identified customer retention issues and made recommendations resulting in a boost in revenue.
- Developed an RFM segmentation query in Big Query to improve customer targeting. Increased sales through personalised email marketing and discounting strategies.
- Led a team and analysed customer acquisition and retention. Helped the company to make decisions about reducing marketing costs while increasing customer retention rate by 5%. This can lead to 25% increase in profit.
- Analysed the effectiveness of the company’s different marketing channels.
- Effectively communicated technical concepts to non-technical audiences and made recommendations which will decrease paid marketing spend and increase brand awareness and profit.
While working independently on a project, assessed the effectiveness of the company's pilot loyalty program and suggested improvements to decrease costs and increase revenue by at least 10%.
Data Entry Clerk | Midland Steel Reinforcement Supplies, Rochester | Dec 2021 – Sep 2021
- Leveraged MS Excel for performance reporting and scheduling, also utilised MS Outlook for efficient communication with internal and external stakeholders.
- Efficiently surpassing the daily orders target number, swiftly processed customers' orders, leading to a remarkable surge in production volume.
- Consistently maintained a flawless record of 100% accuracy in data entry for nine consecutive months, resulting in zero customer complaints.
Consultant | Appen, UK | Jan 2020 – Jul 2020
- Identified and successfully rated 30 ads per day on a social media platform by using critical thinking.
- Worked independently and remotely.
Behavioural Therapist | UK | Dec 2017 – Aug 2020
- Learned to identify customer pain points and tailored training programs to meet their specific needs.
- Used her ability to empathise with customers and understand their perspective in addition to her academic background and knowledge of the experimental behaviour analysis.
- Was able to explain and teach children with autism social skills which were thought to be unteachable before.
Teaching Assistant | Greenvale Infant and Nursery School, Chatham |
Ian 2019 – Mar 2020
- Made it possible for a child with autism to follow the class requirements almost 100% of the time without a need for him to attend a special group.
