Paid Social Manager
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Seasoned Head of Paid Social with over 6 years of experience in planning, deploying, and optimizing paid social strategies for brands across various sectors. Committed to a continuous test-and-learn approach to campaign and ad performance, taking bold steps while encouraging clients and stakeholders to think differently when running paid ads.
January 2024 - Present (Remote)
Recruited to oversee strategy and the daily operation of all Paid Social activity, ensuring optimal ROI to meet revenue targets. Troubleshooting, planning, and producing ad creatives, collaborating across remote/hybrid teams, and managing multiple campaigns focused on different learning faculties are key parts of my role.
June 2023 - December 2023 (6-month FTC) (Hybrid)
Recruited to shape and develop Paid Social and PPC marketing as an offering to clients through the agency. Additionally, I planned and executed paid media, programmatic, and DOOH campaigns for high-profile clients, including Liberty of London, Crown Paints, Chester Zoo, and Coventry Building Society.
November 2021 - June 2023 (Remote)
Recruited to manage a paid social team, this grew to a team of two Paid Social Executives and a Digital Designer. My daily operations included optimizing and scaling ads, reporting, delivering analysis/next steps to clients, and briefing new creatives to our designer. I also pitched to potential clients, delivered training, and conducted performance reviews. Most clients were e-commerce brands.
February 2020 - November 2021 (Hybrid)
Recruited to manage the day-to-day running of paid ad campaigns for clients in the automotive space, generating leads through Meta for car dealerships and finance brokers. My responsibilities included planning ad campaigns, reporting, pitching, and liaising with clients on a weekly or bi-weekly basis. I also represented the business at industry trade shows to generate new business.
November 2018 - January 2020
Hired as a Marketing Manager to help promote the deals of a startup car leasing business. I focused on Meta ads, creating compelling ad copy and image creatives while optimizing ads on a daily basis. I also provided bi-weekly reports to the Managing Director on ad performance and revenue generated.
Certificate of Higher Education - Graphic Design
