Kufre Etok

Data & Insight Analyst with 7+ years' experience turning CRM, marketing, and product data into commercial decisions. Track record of building automated reporting pipelines, dimensional data models, and executive-ready Tableau and Power BI dashboards that have measurably improved campaign ROI and decision-making speed. Skilled across the full analytics stack, SQL, Python, Snowflake, GA4; with hands-on experience in A/B testing, data storytelling, and senior stakeholder management.

Recently extended this into independent analytics engineering and full-stack product work, bringing a builder's mindset to insight generation.

Insight Analyst - CleverTouch Marketing - London, UK

(2019-10 - 2024-11)

• Reduced CRM data errors by 15% through SQL-driven data auditing, supporting more reliable campaign and commercial reporting.
• Automated CRM and marketing ETL/reporting pipelines using Fivetran, Snowflake, Python and Pandas, cutting manual reporting workload by 12+ hours per week.
• Designed Snowflake data warehouse solutions, including dimensional modelling, query optimisation and role-based access for enterprise marketing datasets.
• Managed HubSpot, Pardot and Marketo workflows, lead scoring and campaign triggers to improve pipeline velocity and campaign execution.
• Designed and led A/B testing across email, landing pages and audience segmentation, delivering statistically significant conversion uplifts.
• Built executive Tableau dashboards with clear KPI framing, improving strategic decision-making by 25%.
• Established data governance standards covering data quality, access controls and documentation across enterprise client accounts.
• Optimised Snowflake and SQL workloads through query tuning and warehouse sizing to reduce dashboard load times and reporting latency.
• Presented analysis and delivered stakeholder workshops for C-suite and senior leaders, translating complex data into marketing strategy and budget decisions.

Business Analyst - Audient.ly / Nottingham Trent University - Nottingham, UK

(2018-09 - 2019-09)

• Led cross-functional project teams managing campaign analytics and predictive modelling initiatives
• Designed and executed customer segmentation models using Python and SPSS (k-means clustering, RFM analysis) to identify high-value audience segments and inform targeted campaign strategy
• Built dashboards and conducted market research to support business growth
• Mentored junior team members on Python, dashboard design, and data-driven decision-making

Data Analyst - Kebel Consulting Limited - UK

(2016-08 - 2018-09)

• Improved analytics precision through large-scale data cleansing and business intelligence support across financial and insurance sectors
• Built statistical models for forecasting and risk analysis, applying regression analysis and hypothesis testing to validate findings
• Maintained data governance standards for client datasets, ensuring accuracy, traceability, and compliance across reporting outputs
• Produced executive reports and stakeholder-ready visualisations

Founder | Analytics Engineer - Rydoe.com - London, UK

(2026-01)

Navigation & Route Optimization Platform

• Designed, built, and launched a production live navigation and route-optimisation platform end-to-end, from concept and architecture through deployment as part of a personal project I decided to undertake with AI
• Owned the full product lifecycle — architecture, feature prioritisation, deployment, and iteration — combining technical delivery with product and commercial decision-making
• Built the application using React, JavaScript, Supabase, and Vercel, establishing GitHub-based deployment workflows and cloud-hosted infrastructure
• Mentored junior contributors on engineering best practice, code review, and modern full-stack development methodology
• Applied AI-assisted development tools (Claude, Lovable) to accelerate delivery and iterate faster on product and data decisions

MSc - Management and Business Analytics - Nottingham Trent University (2018-09 - 2019-09)

PGDip - Advanced Mechanical Engineering - University of Southampton (2016-09 - 2017-09)

BEng (Hons) - Mechanical Engineering - University of Brighton (2013-09 - 2016-07)

Foundation Diploma - Education Foundation, Oxford (2012-09 - 2013-06)