Kulsoom Mudassir

Social media and content marketer with 2+ years’ experience across agency and in-house, spanning multi-channel B2C campaigns, influencer marketing and new-business strategy. Grew a London dental clinic’s Instagram followers and engagement in six months with a reels-first strategy. Previously pitched go-to-market and content strategies that converted three new clients into retained partnerships and drove a 20% B2C engagement uplift. Relocated to London, July 2025. No sponsorship required

Social Media Executive - Envy Smile Dental & Aesthetics - London, UK

(2025-12)

• Manage end-to-end Instagram strategy, shifting to a reels-first approach (80% video) that grew followers from 600 to 900 and engagement by 38.9% in six months
• Plan, film, edit and post trending content, covering content calendars, copywriting, design, scheduling and community management
• Design social media assets using Canva and Photoshop, ensuring content is visually appealing, engaging and aligned with brand guidelines
• Analyse organic and paid performance data weekly to optimise content format and brand voice, continually driving audience growth
• View work: https://www.instagram.com/envysmile_/

Volunteer - The Citizens Foundation (UK) - London, UK

(2025-11 - 2025-12)

• Assisted in ideating fundraising and awareness campaigns for UK donors, editing reels, writing copy and organising campaign data

Junior Business Associate - The Blue Dot - Pakistan

(2024-05 - 2024-12)

• Managed six client accounts as primary point of contact, owning delivery, budgets, KPIs and timelines from brief to execution
• Led WIP reporting across design, creative and strategy teams, delivering annual calendars, five quarterly and two annual reports for three corporate clients on time
• Pitched nine go-to-market and content strategies to new clients, converting three into retained partnerships
• Drove a 20% engagement uplift across multi-channel B2C campaigns through short-form video, copywriting and community management, optimised using organic and paid insights
• Implemented SEO and tracked via Google Analytics, increasing organic traffic by 14% in seven months

Business Intern - The Blue Dot - Pakistan

(2024-01 - 2024-04)

• Assisted in managing brand social media accounts, ideating content calendars, and supporting filming, editing and copywriting for short-form content that gained 350 followers in 15 days and sustained a reach of 2,000–5,000 per post
• Conducted competitor and audience research to inform brand positioning and channel strategy
• Onboarded 25–30 micro-influencer collaborations for a food and beverage client, amplifying campaign reach through UGC
• Supported three digital marketing campaigns across a diverse brand portfolio

PR and Influencer Marketing Intern - IODIGITAL - Pakistan

(2023-08 - 2023-10)

• Supported the day-to-day management of influencer campaigns, from creator identification and vetting to content review and reporting
• Coordinated with 50+ micro-influencers for product seeding and launch campaigns, increasing brand reach by 35%
• Conducted creator research for clients, enabling two successful influencer activations
• Assisted in compiling data and insights for end-of-campaign reports, helping to demonstrate campaign value and key learnings

BA (Hons) - Business Studies - Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (2021-10 - 2025-06)