Kyle Peterkin

Experienced Operations & Site Manager with over six years' leadership experience managing retail photography operations across SEA LIFE Manchester and LEGOLAND Discovery Centre Manchester. Responsible for P&L performance, labour budgets, recruitment, compliance and operational delivery, with a proven track record of improving revenue, developing high-performing teams and delivering exceptional customer experiences. Recognised for making calm decisions under pressure, driving commercial performance and leading operational improvements.

Senior Site Manager - Events Photo Team (EPT) - SEA LIFE Manchester & LEGOLAND Discovery Centre Manchester

(2025-07)

Responsible for the overall operational performance of retail photography services across two major visitor attractions, leading teams of up to nine employees while maintaining accountability for commercial performance, staffing, compliance and customer experience.

• Held accountability for P&L performance, revenue targets, labour budgets and wage spend.
• Led recruitment, onboarding, performance management, disciplinary and absence processes for a team of up to 9 employees.
• Produced workforce plans and rotas that reduced labour costs while maintaining service standards.
• Increased site upselling from 2% to 10% through new sales initiatives and team coaching.
• Increased Revenue Per Customer (RPC) by 8% through targeted commercial improvements.
• Monitored KPIs and implemented operational improvements to enhance commercial performance.
• Ensured compliance with Health & Safety, risk management, GDPR and company policies.

Duty Manager - Events Photo Team (EPT) - SEA LIFE Manchester & LEGOLAND Discovery Centre Manchester

(2020-01 - 2025-07)

Supported the operational management of two high-volume visitor attractions while regularly providing operational support to other Events Photo Team locations including Birmingham SEA LIFE, LEGOLAND Discovery Centre Birmingham, Cadbury World, Hatton Adventure World and Willow Farm.

• Managed teams of up to 16 employees across multiple visitor attractions.
• Delivered the company's highest sales month, exceeding revenue targets by 50% during the Animal Crossing event.
• Increased Average Transaction Value by 10% at SEA LIFE and 5% at LEGOLAND through targeted commercial initiatives.
• Contributed to a 15% increase in revenue at regional attractions through operational improvements and sales coaching.
• Produced workforce plans and rotas that balanced labour costs with operational demand.
• Coached and developed colleagues to improve sales performance, customer engagement and operational standards.
• Ensured compliance with Health & Safety, operational procedures and company policies.

Customer Service Advisor (Temporary Contract) - Birmingham City Council - Birmingham

(2023-02 - 2023-05)

• Managed a high volume of inbound enquiries, consistently achieving call handling targets.
• Delivered accurate advice across a range of council services while maintaining GDPR compliance.
• Liaised with police, social workers and partner agencies to support safeguarding processes.

BA (Hons) - Acting - University of Central Lancashire (UCLan) (2016)