Kyren Watts

Marketing and business professional with an MSc in Marketing Management and an MBA in Global Business, combined with hands-on entrepreneurial experience building and managing a personal performance business. Experienced in marketing strategy, digital marketing, brand development, customer acquisition, sales, KPI analysis, website management, social media, and client relationship management. Proven ability to develop engaging marketing initiatives, analyze performance data, build customer relationships, and support business growth.

Former professional and collegiate football player with strong leadership, communication, teamwork, and performance-management experience. Internationally experienced through graduate study in the United Kingdom and professional experience in the United States.

Founder & Marketing/Business Manager - Watts Training Academy - Dallas–Fort Worth, TX

(2025-06)

Founded and manage a personal performance business focused on athlete development, customer acquisition, brand growth, and client retention.

• Develop and implement marketing and brand strategies to increase business visibility, attract prospective clients, and support revenue growth.
• Built and manage the company website and online presence, creating digital touchpoints for customer inquiries, service information, and lead generation.
• Develop digital marketing content, promotional materials, and brand messaging across online platforms.
• Manage the customer acquisition process from initial inquiry through consultation, scheduling, service delivery, and ongoing client engagement.
• Develop training packages, pricing, promotional offers, and service strategies based on customer needs and market considerations.
• Build relationships with athletes, families, coaches, and members of the sports community to generate referrals and expand the customer base.
• Manage day-to-day commercial operations, including customer communications, scheduling, marketing, business administration, and revenue-generating activities.
• Monitor customer engagement, inquiries, bookings, and business performance to identify opportunities for growth and improve marketing.

Business Information Management Teacher - BRASWELL HIGH SCHOOL - Little Elm, TX

(2025-06)

• Teach Business Information Management courses focused on Microsoft Office applications, business technology, digital literacy, and workplace readiness.
• Develop and deliver engaging, technology-driven instruction aligned with Texas education standards and industry-relevant skills.
• Prepare students for Microsoft Office certifications, including Microsoft Excel, through hands-on instruction, practice assessments, and GMetrix certification preparation.
• Teach students practical skills in Excel, data organization, spreadsheets, presentations, professional communication, cybersecurity, digital citizenship, and information management.
• Design project-based learning activities that develop students' problem-solving, collaboration, communication, and technology skills.
• Utilize data, assessment results, and student performance analytics to identify learning gaps and adjust instructional strategies.

Principle of Information Technology Teacher/Assistant Football Coach - LG Pinkston High School - Dallas, TX

(2022-08 - 2025-06)

• Trained and developed students' skills in word-processing, spreadsheet and database programs.
• Tested and evaluated student progress to determine effectiveness and impact of teaching methods, materials and projects.
• Attended professional development technology courses to increase knowledge base and learn new information.
• Used lectures, demonstrations and discussions to instruct students individually and in small groups.
• Planned and implemented curriculum to teach up-to-date technology 129 students.

Marketing Specialist - Rolls Royce - Derby, United Kingdom

(2021-05 - 2021-09)

• Supported brand and marketing strategy for campaigns and initiatives.
• Developed digital and social media content to strengthen brand awareness and audience engagement.
• Conducted market and competitor research to identify customer and industry trends.
• Collaborated with cross-functional teams to support integrated marketing campaigns.
• Assisted with content planning, brand messaging, and campaign execution across digital channels.
• Analyzed campaign performance and audience engagement to support data-driven marketing decisions.

Social Media Marketing - LEICESTER FALCONS

(2018-01 - 2019)

• Develop, implement and manage our social media strategy.
• Define most important social media KPIs.
• Manage and oversee social media content.
• Measure the success of every social media campaign.
• Stay up to date with the latest social media trends, best practices and technologies Use social media marketing tools such as Buffer.
• Monitor SEO and user engagement and suggest content optimization.

Marketing Sales - ALPHALETE MARKETING

(2019-08 - 2019-10)

• Completing the required credit applications, trade evaluations, and other paperwork in a timely manner and in accordance with the company policy.
• Responding and scheduling the appointments with customers in a timely manner by phone call or email.
• Performing the walk around by presenting the internet and phone services and specific features to customers.
• Presenting the financial options of purchasing service to the customers and effectively closing the sale.
• Seeking out prospective customers/business opportunities with new and existing customers through emailing and face to face marketing along with sales pitches.

Production Assistant - ZIBRANT LIVE EVENTS

(2016-01 - 2019-01)

• Assisted with all communities, vendor, client and internal outreach and communication (written and verbal).
• Assisted in the development and organization of all aspects of event logistics, including agendas, schedules, timelines, task lists, and event programs and scripts.
• Assisted with all event packing, unloading and reloading, and the organization of all event materials.
• Assisted in the execution of social and digital media outreach, including drafting emails and social media posts.
• Assisted in database entry and office related errands, including drop-offs and pick-ups of event materials.

Sales Supervisor - BANANA REPUBLIC

(2016-01 - 2019-01)

• Support strategies and processes to drive store sales and deliver results through a customer centric mindset.
• Recruit, hire and develop highly productive Brand Associate and Expert teams.
• Implement action plans to maximize efficiencies and productivity.
• Perform Service Leader duties.
• Ensure consistent execution of standard operating procedures.
• Represent the brand and understand the competition and retail landscape.
• Promote community volunteering & involvement.

Master of Science (MSc) - Marketing Management - UIVERISTY OF DERBY (2018-01)

Master of Business Administration (MBA) - Global Business - UNIVERSITY OF DERBY (2018-01)

Bachelor of Science - Communication Studies & Media Relations - MISSOURI STATE UNIVERSITY (2015-01 - 2018-01)