Lakshmi Puthanveedu

Copywriter and content strategist with 10 years of experience developing brand voice, campaign copy, and creative concepts for B2B and B2C audiences across the UK, EU, APAC, and Middle East. Holds a brand's voice under pressure at scale, from 4,500+ pieces of on-brief creative copy for globally recognised toy and entertainment brands to editorial standards set for a European offshore energy client. Builds concepts from idea through to integrated campaign in close partnership with designers and creative teams, mentors junior writers, and presents ideas with confidence to clients and stakeholders.

Dubai roots with genuine UAE experience - open to relocation

Consultant - Content & Client Delivery at DXDMedia Ltd (2024-01 – Present)

• Lead brand voice and creative concept development for a portfolio of concurrent UK/EU agency clients, including a major European offshore wind energy company, setting editorial standards and campaign direction for technical, industry-facing audiences.
• Conceived, wrote, and scaled a company newsletter from zero to 1,200 subscribers at a 28–34% open rate, well above the ~21% industry benchmark.
• Led creative and content planning for B2B clients' event marketing programme, shaping positioning and messaging across brochures and on-site collateral.
• Act as the creative lead and primary client liaison, partnering directly with designers, developers, and marketing leads to take concepts from idea to finished, integrated digital campaign, and presenting that thinking to clients.

Senior Marketing Copywriter at Toys R US, MENA (2022-01 – 2023-12)

• Wrote and edited 4,500+ pieces of on-brand creative copy for globally recognised brands including LEGO, Hot Wheels, Mattel, Disney, Marvel, and Funko, holding brand voice at high volume and to tight deadlines.
• Developed multi-channel campaign copy across website, social, email, and ads, ensuring creative consistency in a fast-paced, high-volume retail content environment.

Content Marketing Specialist at Independent Contractor (2020-01 – 2022-12)

• Developed brand voice, messaging, and campaign concepts for B2B and B2C clients across technology, e-commerce, education, and professional services, from initial idea through execution across SEO, email, and paid social.
• Grew a B2B SaaS client's social media following by 450% in two months through targeted content strategy and audience-focused campaign execution
• Scaled a client's LinkedIn presence by 800% in six months by developing thought leadership content and an engagement-driven posting cadence.
• Translated complex technical and product information into high-converting, culturally attuned copy and instructional content for audiences across 5 global regions.

Senior Process Associate - Content at TATA Consultancy Services (2018-01 – 2020-12)

• Led and mentored a 5-person content team, setting creative and editorial standards across a high-volume portfolio of 350+ website projects
• Introduced editorial workflows that improved consistency and turnaround time while protecting brand voice at scale.

Corporate Communications Executive at Malabar Nidhi Ltd (2016-01 – 2017-12)

• Spearheaded corporate communications including press releases, media relations, and stakeholder engagement for a regional financial services organisation.

MSc in Digital Marketing – Robert Gordon University (2023-01 – 2024-12)

MBA in Public Relations – Symbiosis International University (2014-01 – 2016-12)

BBA in Entrepreneurship – Amity University Dubai (2011-01 – 2014-12)