Lana Miller

Digital marketing professional with 6+ years' experience across technology and financial services, specialising in digital marketing, international markets, content, social media and analytics. Experienced in translating complex products into clear communications and using data to inform marketing decisions.

Marketing Executive | Financial Services at Natixis Investment Managers (2025-09 – Present)

• Led digital publication of 167 investment funds across Italy, Spain, Germany and Austria using Adobe Experience Manager, ensuring accuracy and timely delivery.
• Built and managed international web experiences using Adobe Experience Manager (AEM) across multiple European jurisdictions, adapting digital content to local market requirements
• Analysed social performance across France, the UK, Italy and Germany, using audience and engagement data to identify opportunities and recommend improvements.
• Created presentations for influencers and stakeholders explaining the benefits, value and process of social advocacy, encouraging greater participation.
• Delivered presentations to stakeholders on social media optimisation and market performance
• Coordinated digital content activity across multiple stakeholders and markets

Social Media Marketing Manager at QA (2023-09 – 2025-08)

• Created and coordinated LinkedIn, YouTube and TikTok content for stakeholder facing communications, ensuring messaging aligned with wider marketing objectives using A/B testing
• Designed digital infographics and promotional materials for stakeholder event engagement and brand communications

Data Analyst and Marketing at Microsoft UK (2020-09 – 2022-08)

• Supported Gen Z focused marketing for Microsoft Surface premium and high end devices across EMEA, using competitor analysis and audience insights to inform positioning, messaging and promotional strategy.
• Conducted quantitative and competitor analysis to inform marketing decisions and promotional strategy.
• Managed promotional pricing and retail merchandise distribution across EMEA, coordinating with Currys, John Lewis and Argos.
• Coordinated the distribution of custom Louis Vuitton Xbox consoles to key stakeholders as part of Microsoft's premium brand and partnership activity.
• Coordinated premium brand and partnership activity, including distribution of custom Louis Vuitton Xbox consoles to key stakeholders.

BA(Hons) in Digital Communications – Staffordshire University

Degree apprenticeship in Digital Communications – Staffordshire University

Professional Diploma in Law

Professional Diploma in Finance

Professional Diploma in Business

Professional Diploma in Marketing

Professional Diploma in Data Analytics