Laura Keating

Ambitious and highly motivated professional with experience across healthcare, wellbeing and aviation. As a Star Apprenticeship Award winner and a recent Employee of the Month, I am consistently recognised for my strong work ethic and for going the extra mile to drive results. I'm looking to use my digital marketing, administration, and community management skills to move to the next phase of my career.

Home Liaison Administrator FTC - The White House Nursing Home

(2025-10 - 2026-02)

• Maintain a weekly social media schedule for the home's Instagram and Facebook
• Responsible for the home's content calendar and media management
• Writing copy for social media and monthly newsletter via MailChimp
• Website auditing to ensure up-to-date and accurate
• Submissions for Care Home Awards
• Working closely with Home Manager and Owners to complete projects
• Facilitating group and 1-2-1 activities
• First point-of-contact for families, volunteers and community event organisers
• General home administration

Marketing Coordinator (Temporary Contract) - CPH Retrofit (via Jackson Hogg)

(2026-05 - 2026-06)

• Created format for and wrote specific case studies to be used for tenders
• Set up and began posting on training company LinkedIn, Facebook and Instagram pages
• Completed audit of website, edited copy and updated imagery using Wordpress
• Created and updated bi-weekly report for website and social analytics
• Updated keywords on website and META descriptions to improve SEO performance
• Tracking project management via Asana

Membership Consultant - Everyone Active

(2024-07 - 2025-10)

• Responsible for the centre's social media channels, using CapCut to create reels
• Resolve enquiries via Atreemo
• Face-to-face customer service, processing memberships and answering queries
• Extensive product knowledge and ability to answer questions/complaints
• Assist with front-of-house cover
• Received Employee of the Month in my 3rd month in role

Social Media and Content Coordinator - Air Charter Service

(2021-08 - 2023-09)

• Completed successful A/B campaign testing
• Managed online community, including responding to all enquiries
• Maintained weekly social media schedule for LinkedIn, Instagram, Facebook and Twitter
• Built key relationships with internal stakeholders across global offices
• Project-managed content creation process, liaising with external copywriters and translators to create case studies, intranet stories and social media content
• Liaised with in-house design team to request assets for social campaigns

Marketing Assistant - Connect Health

(2021-01 - 2021-08)

• Boosted event attendees by writing social media posts and actively responding to enquiries
• Created events and managed attendees via Eventbrite
• Proofread website service pages and managing uploads via WordPress
• Supported webinar performance, rectifying technical issues and completed post-webinar analysis
• Completed triaging for service desk requests, delegating to team members
• Ran newsletter campaigns via MailChimp and managed subscribers

Communications Lead (Secondment) - Connect Health

(2019-11 - 2020-06)

• Implemented communications strategy and protocols for a large department
• Created weekly and monthly newsletters to provide key updates
• Responded diligently to all patient feedback and escalated when needed
• Maintained positive relationships with senior management
• Gained values ambassador role, improving employee recognition

Patient Care Advisor - Connect Health

(2017-02 - 2021-01)

Feb 2017 - Nov 2019, Jun 2020 - Jan 2021

Content Coordinator - Deaf Unity

(2024-04 - 2025-02)

• Developing brand guidelines and a social media content strategy
• Event promotion
• Creating social media posts

NVQ - Business Administration - Training Provider (2012 - 2014)

Media Studies, Fine Art, IT - Sixth Form College (2010 - 2012)

GCSE - Local state school (2005 - 2010)