Strategist/ Planner
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Hey there!
I’m Lauren. I’m an award-winning strategist with many years of multi-faceted brand, strategy and integrated communications experience. I'm currently based in London, but gearing up to move up north to Manchester to start a new life there :)
Want to know a bit more? Well, I graduated with my Honours in Marketing Communication from the University of Johannesburg in 2007 and since then I’ve worked on just about anything you can imagine for well over a decade. During this process I’ve racked up valuable experience working on a wide array of international brands that span across financial products to flights to fast food and FMCG, and from cyber security to conservation to cars.
I have always had this belief that integrated communication for brands is necessary in the ever-evolving marketing landscape, so throughout my working career I’ve immersed myself in everything from above the line to activations and below the line, to PR and print, and from digital to social media.
My latest passion is about bringing all that insight and working experience together to better integrate brands for consumers throughout their customer journey in today’s omnichannel world.
2022
Loerie Awards | Silver | Budget Insurance | Don’t Beeetch, Sweeetch
Loerie Awards | Bronze | First for Women | Here, Here, Here
Loerie Awards | Finalist | Hippo.co.za | Fight Your Regret Monster
2021
Effie Awards South Africa | Gold | First for Women | #16DaysOfLight
2020
Cannes Glass Lion | Finalist | First for Women | #16DaysOfLight
Loerie Awards | Grand Prix | First for Women | #16DaysOfLight
Cleo Awards | Bronze | First for Women | #16DaysOfLight
EMEA Purpose Awards | Finalist and Honourable Mention | First for Women | #16DaysOfLight
Loerie Awards | 3rd ranked strategist across Africa and the Middle East
2019
Apex Awards | Silver | Wimpy | Summer
Apex Awards | Bronze | Wimpy | Grill Up Fill Up
2017
New Generation Awards | Gold | Lufthansa Swiss | Guesstinations
New Generation Awards | Silver | Lufthansa Swiss | Guesstinations
New Generation Awards | Bronze | Lufthansa Swiss | Guesstinations
2015
New Generation Awards | Silver | Supa Quick | Sassy in the City
2013
New Generation Awards | Gold | Nissan Micra | My Ride My Rules
May 2024 - Present
Linney · Full-time · England, UK
Jan 2024 - Apr 2025 · 1 yr 4 mos
Lead retail creative strategist working on McDonald’s UK&I.
Brand & Creative Comms Strategist
Jun 2022 - Dec 2023 · 1 yr 7 mos
Consulting for some of South Africa’s leading insurance service providers. Contributed to First for Women Insurance being listed as one of the top 3 short-term insurers in South Africa 2024.
Some of the brands I consulted for include:
Telesure Investment Holdings | Dial Direct Car Insurance | First for Women | Weelee.co.za
Dentsu SSA (FoxP2) · Full-time · Johannesburg, South Africa
Sep 2018 - May 2022 · 3 yrs 9 mos
Lead strategist at FoxP2 (part of Denstu SSA) working on some of South Africa’s most iconic brands. Gold EFFIE award winner and Cannes Glass Lions finalist for First for Women 16 Days of Light campaign.
Some of the brands I worked on here include:
Hyundai | Jägermeister | First for Women | Hippo.co.za | Wimpy | First National Bank (FNB)| Budget Insurance
Caxton · Full-time · Johannesburg, South Africa
Sep 2017 - Aug 2018 · 1 yr
Contributed to traditional print magazines branching out into social media content whilst still retaining the relevance of printed mediums in the magazine reader’s life.
Some of the brands I worked on here include:
L’Oreal | Clover | Parmalat | Nivea | Elancyl | Eucerin | Godrej Africa | DSTV
Strategist & Copywriter
Artifact Advertising · Full-time · Johannesburg, South Africa
Nov 2012 - Aug 2017 · 4 yrs 10 mos
Spearheaded award entries for the agency and pro-bono work on the Endangered Wildlife Trust. Created and ran an agency initiative called ‘Bulb Box’ to inspire unique creative thinking amongst teams.
Some of the brands I worked on here include:
Nissan | Datsun | Lufthansa Swiss | Nintendo | Endangered Wildlife Trust | Domino’s Pizza | Supa Quick
Strategist and Copywriter The Creative Counsel · Full-time · Johannesburg, South Africa
Feb 2009 - Nov 2012 · 3 yrs 10 mos
Creating compelling instore and brand activation campaigns for various household brand names with the goal to uplift retail sales.
Some of the brands I worked on here include:
Energizer Schick | Danone | TRESemmé | SC Johnson | Proctor & Gamble | Kraft | Nokia
BA (HONS) Marketing Communication - University of Johannesburg
