Lech Orlowski
Design for Business
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About
OVERVIEW
I am a seasoned senior multidisciplinary designer and art director, having worked with both international and British clients to craft impactful brand identities and corporate materials.
My areas of expertise include art and photo direction, concept development, and project execution across print and digital media. I effectively manage the design process from the initial concept through to final implementation, successfully establishing brand identities and guidelines for diverse organisations.
My strong communication and motivational skills, refined through industry experience, enable me to excel in client relations and ensure alignment with business objectives.
Experience
2015– 26 iFinancial | Banking Software Systems, London
Role: remote freelance designer
Objectives: concept design and brand guarding
Marketing and product e-brochures, and social media
Concept design, layout, and 2D and 3D illustrations for B2B and B2C banking and financial market services. Also earlier on the development of a new visual identity for iFinancial company.
TIME Bicycles Europe/USA
Role: remote freelance designer
Objectives: revitalise identity and maintain brand feel
TIME, a well-known (est. 1987) European carbon frame bicycle manufacturer. The successful presentation of the design, followed by the implementation of a revitalised visual identity scheme, includes the TIME logotype along with an updated look for branding, packaging, web and bike frames color schemes
StoneX Group (City Index) London
Role: advertising concept designer
Objectives: concept design, within legal framework and brand guarding The created assets are intended for online advertising banners while adhering to StoneX brand guidelines and the (FCA) regulations. Achieving exceptional standards in visual online banner design and technical artwork, also established a streamlined workflow.
Education
Sydney College NSW, Australia
