National MICE Sales Manager - Kew Green Hotels Ltd
(2018-01)
Responsible for proactively driving new sales opportunities for 72 hotels within the Meetings, Conference & Events market and drive results for the portfolio.
- Account management of an existing portfolio equating to £8million
- To develop existing portfolio of accounts for a growth in revenue equating to 10% year on year
- Third party website management for various booking platforms utilised by the hotels and ensure maximisation of these tools
- To communicate regularly with the Meetings & Events sales managers in the hotel offices to update them on progress and work together on converting enquiries to ensure maximum possible conversion rates
- To gather information on a regular basis on competitors and market trends and be aware of what facilities and packages these hotels offer
- A full understanding of the conference market and current trends identifying any key areas where the hotels can improve to meet current demands
- Arrange at least one Familiarisation trip per month per hotel resulting in the generation of extra business
- Research and generate new leads to drive pipeline business for Meetings and Events segments
- Have a full understanding of the revenue figures being achieved at the hotels and the forecasting
- To identify "need periods" and implement strategies to compensate for any deficit in revenues
- To identify and book 20 qualified appointments per month
- To achieve the targets laid down for new business generation in the conference and corporate rooms and meetings segments with the purpose of ensuring corporate groups and meeting room revenue targets are achieved
Sales and Business Development – Conference and Events - Leicester Tigers Rugby Club
(2013-01 - 2017-12)
- To identify new business sales opportunities for Conference and Events business and associated products and services
- Manage and mentor the sales coordinator's weekly and monthly focus's and objectives to drive new business
- Set annual budget for marketing spend
- Third party website management including special offers, rates and PR for the Conference department
- Manage an existing account portfolio to generate repeat business
- Manage other sales databases; Corporate Sales and Group Sales Schools data to promote Conference & Events facilities/products, ensuring all sales leads are communicated through the most appropriate channel and followed up
- Follow up on all enquiries to grow the account/ensure business is retained and spend increased
- Work with local and national Agents to ensure Leicester Tigers is constantly recommended and considered as a preferred venue
- To identify and book 20 qualified appointments per month
- To be responsible for achieving relevant objectives and targets for Conference and Events related products
- To achieve set departmental targets
Senior Groups Coordinator - Leicester Marriott Hotel
(2006-04 - 2013-01)
- Ensuring MARSHA, DELPHI systems are up-to date with number of block rooms against forecasted rooms
- Monthly Group Forecasting
- Managing the number of Group Bedrooms allocated to the Group Ceiling
- Ensuring all sales leads are communicated through the most appropriate channel and followed up
- Work closely with DOSM to proactively seek new Sports Business, and maintain relationships with existing clients, as well as managing their booking requirements
- Working closely with the National Sales Team
- Managing all Sporting Events and VIP Booking's
- Oversee the client's whole experience including all pre and post event communication, to include Travel Trade
- Assist in facilitating daily meetings and 10 @ 10 meetings in order to communicate all upcoming business
- Group Strategy Meetings
- Fully support the Revenue Office to ensure maximum revenue potential from restrictions in place for MARSHA
- Manage all group room requests for residential business coming from Conference and Special Events
Business Travel Consultant - BTI - Hogg Robinson UK
(2005 - 2006)
- Tailoring of Land and Air Travel requirements for the IHG Group Directors and Executive Staff
- The awareness of each individual clients specialized needs
- To ensure all business travel reservations are accurately handled and followed through
Travel Expert - Page & Moy Ltd
(2003 - 2005)
- The sale of leisure holidays, ranging from "last minute deals" to long haul tailor made packages and world wide
- The ability to understand and interpret the needs of a varied client base, from point of contact right through to confirmation of sale
- Achievements: Consistently in Top 20 Sales Consultants out of a team of 50
Group Reservations - Renaissance Heathrow Hotel
(1993 - 2001)
I obtained this position after joining The Renaissance Heathrow Hotel as a Front Office Associate in 1998, developing within the department in various roles to include, Front Office Night Auditor and Front Office Day Supervisor and Assistant Front Office Manager
- Prepare weekly Forecasts and Room Rate Reports
- Attend to Group Blocks and Airline Crew Allocation in various different Marriott reservations systems
- Prepare incoming rooming lists, monitor allocation of bedrooms to each group booking
- Assist in supporting the supervision of Reservation's Department and assisting with any Transient booking requests
