Wholesale Sales Manager
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Delivered outstanding results as a business leader across varied brands (Nike, Converse, New Balance & Superdry) positions and functions.
20+ years of leadership experience with core focus of:
Developing Bold Vision and Purpose
Significantly Growing Revenue and Profit
Leading and Developing Teams and People
Creating and Developing Extra Business Opportunities in a Mature Market
Brand Management and Positioning within Marketplace for long term growth
Leadership: Built and led the whole commercial team include sales, retail development, merchandising and logistic function (with maximum 20 direct and indirect report). Set up clear direction and guidance to mentor and empowered team to have ability and confidence to contribute to the company.
Strategic Planning: Focus on long term sustainable growth strategy to build up business that considering every function of the organization and the impact of any potential changes. Effective communication with internal (merchandising, marketing & retail team) and external (key accounts, landlord and potential client) to align all parties with the overall strategy.
Commercial Acumen & Change management: Many changes during my career life like drastic increase of tourist, economic & political instability that created both opportunities and challenges. Act fast to catch up the business like opened monobrand store for tourist, monitored close out channel and e-commerce needs the organization changing from wholesale to retail driven. Worked closely with team members and counterparts to make sure transition smoothly is the key to success.
Marketplace Management: Set product tiering channel and allocation, pre-heat launch strategy (mix with marketing, PR support & retail event) to support product heat from the market.
Key Account Handling: Took lead to communicate and negotiate with key accounts to work out a win-win situation for both brands and retailers which can further developed business scale through expanding different channels with key accounts like franchise, outlet & e-commerce.
Product Line Planning: Create product line planning to fulfill market function, category, pricing and key account specific needs together with matching global product direction.
Forecasting, Demand Planning & Budgeting: Accurate forecasting and demand planning of both sales numbers and quantity to fulfill market needs and contingency plans for over/under buy solutions.
Bachelor of Science (Hon) Textiles Studies
