Liam Cutkelvin

Senior marketing leader with 10+ years' experience across B2B services, healthcare, social enterprise and media. Experienced in building and transforming marketing functions, managing six figure budgets and connecting marketing strategy with commercial growth. Combines leadership experience with hands on expertise across demand generation, content, SEO, CRM, automation, brand and AI enabled marketing, with extensive experience working directly with boards and senior leadership teams.

Digital Content Manager at Darcey Quigley & Co Ltd (2025-06 – 2026-08)

Led marketing activity as part of the senior management team, reporting directly to the CEO and managing two Digital Marketing Executives.

• Supported a £1.5m marketing operation generating £2.5m+ in opportunities and around 250 to 300 monthly leads.
• Increased organic traffic by 30% to a record high, growing page-one keyword rankings from fewer than 10 to 60+.
• Improved lead quality by 10%+ through better qualification and closer marketing and sales alignment.
• Developed segmented campaigns across 117k+ prospects, achieving 49% average open rates and 11% CTR, with initial campaigns generating £40k in additional opportunities.
• Built Salesforce and Pardot customer journeys supporting 6,000+ monthly intent signals for sales.
• Introduced structured reporting and AI workflows across planning, production and analysis, reducing selected half-day tasks to around one hour.

Communications and Engagment Manager at The Wise Group (2021-11 – 2025-06)

Led communications and engagement across a 500+ employee social enterprise, coordinating a four person team and supporting more than 30 programmes across the UK.

• Led communications for the HEAT energy support campaign, helping generate 5,000+ referrals, exceeding contractual targets and securing significant media coverage.
• Increased social audiences by 20%+ and website traffic by approximately 15% during tenure.
• Secured major regional media and prime-time STV coverage while working with UK and Scottish Government stakeholders.
• Reported directly to Directors and advised senior leadership on strategy, campaigns and sensitive communications.

Head of Marketing at Visioncall (2017-07 – 2021-11)

Rebuilt marketing following a two year absence of a dedicated function, supporting the UK's largest domiciliary eye care provider through continued growth and approximately £16m peak revenue.

• Owned the marketing strategy and an approximately £250k budget, reporting directly to the Board.
• Repositioned the brand around "See Better, Live Better", launched a new website and introduced SEO, inbound marketing, PR and Salesforce automation.
• Supported business development and major commercial relationships, including Four Seasons, while launching Visioncall at Home during the pandemic.
• Managed and developed the marketing team, including the progression of a Marketing Assistant to Marketing Executive.

Social Media Journalist at The Scottish Sun (News Scotland) (2015-12 – 2017-07)

• Managed social channels reaching 250k+ followers and contributed to digital audience growth beyond two million unique visitors, with social becoming a major source of website traffic.

Marketing Consultant at Precise Audio and Events (2015-10 – 2015-12)

• Developed digital and social strategy supporting a new website launch.

Marketing Account Manager at fatBuzz (2015-01 – 2015-10)

• Managed client marketing strategies, campaigns, content and performance reporting.

Internal Communications Representative at Tesco Bank (2013-12 – 2014-12)

• Produced employee communications and created the What Matters employee feedback initiative.

Diploma in Professional Digital Marketing in Digital Marketing – Chartered Institute of Marketing (City of Glasgow College) (2021 – 2022)

BA Journalism (Hons) in Journalism – University of the West of Scotland (2009 – 2013)