Liang-Yi Chen
Marketing & Social Media Executive
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About
Built and scaled the firm's social media presence from 0 to 300+ followers across Xiaohongshu (RED), Instagram, Facebook and TikTok, creating bilingual content tailored to Chinese-speaking audiences in the UK. Independently managed three Xiaohongshu accounts, handling the full content cycle from topic ideation, scripting and video editing to performance optimisation through data-driven testing. Generated 50+ inbound enquiries and 90+ potential clients within one month through content-driven campaigns.
Experience
Marketing & Social Media Executive - Briefs Law Ltd. - United Kingdom
(2025-12 - 2026-04)
- Built and scaled the firm's social media presence from 0 to 300+ followers across Xiaohongshu (RED), Instagram, Facebook and TikTok, creating bilingual content tailored to Chinese-speaking audiences in the UK.
- Independently managed three Xiaohongshu accounts, handling the full content cycle from topic ideation, scripting and video editing to performance optimisation through data-driven testing.
- Generated 50+ inbound enquiries and 90+ potential clients within one month through content-driven campaigns.
E-Commerce Assistant - Jinhoy Co. Ltd. - Taiwan
(2021-09 - 2022-09)
- Supported Shopee campaigns and product optimisation initiatives, contributing to a ten-fold increase in annual revenue.
- Analysed backend data and implemented keyword optimisation strategies, increasing monthly product views and click-through rates by over 500%.
- Improved website content and product presentation to create a more engaging and conversion-focused shopping experience.
Internet marketer - Empire sugar Factory Taichung Office - Taiwan
(2021-06 - 2022-01)
- Created promotional photos, videos and social media content for official channels, contributing to a ten-fold increase in monthly visitor numbers.
- Collaborated with internal teams to develop creative campaigns and strengthen the brand's presence both online and offline.
- Organized and executed successful promotional events, including setting up stalls in universities and off-campus markets to increase the visibility of Imperial Sugar Factory among potential customers.
Education
MSc - Data Science - University of Durham (2023-09 - 2024-11)
Bachelor of Business Administration - Digital Marketing - University of Tung Hai (2018-09 - 2022-06)
