Liliya Eneva

I am a highly positive, energetic and passionate individual with deep commitment to beauty and self-development. I thrive on innovative perspectives and take great joy to helping others achieve their goals, with years of experience in the beauty industry and personal care. Having owned and managed my own business, I honed my management and leadership skills while working closely with clients and staff to deliver exceptional results.

I began my career in a growing Telecommunication company, building strong relationships and refining my customer service abilities, develop excellent work ethic and leadership.

Beauty Specialist

Boots UK, Battersea Power Station | May 2024 – December 2024

• Provided beauty consultations and live product demonstrations, analyzing client needs and preferences to deliver personalized recommendations.
• Conducted scalp scan analyses for the No7 Pro brand, effectively communicating results and building client trust in product efficacy.
• Monitored customer purchasing patterns to identify trends, contributing to improved sales strategies and customer satisfaction.
• Maintained impeccable organization of beauty stations, ensuring a professional and welcoming environment for clients.

Hairstylist (Self-Employed)

London | 2012 – 2024

• Managed client databases and appointment schedules, analyzing trends in customer preferences to tailor services effectively.
• Provided bespoke hairstyling services to a loyal clientele across affluent London areas, ensuring high levels of satisfaction.
• Balanced freelance work alongside academic commitments, showcasing adaptability, time management, and client focus.

Manager

Backstage LA LTD, London | 2007 – 2011

• Co-founded and managed a thriving salon business, leading team training and overseeing operations to drive efficiency and growth.
• Leveraged customer feedback and sales data to design targeted promotional campaigns, boosting client acquisition and retention.
• Implemented inventory management systems, optimizing stock levels and ensuring cost-effective operations.

BSc Business Marketing

University of Roehampton, London | Graduated August 2022

• Relevant modules: Business Psychology, Consumer Behaviour, Digital Marketing, Service Marketing, Data Analysis, and Global Marketing.
• Developed skills in market analysis, interpreting business data, and providing actionable insights.