Lilli Rawlinson

Strategic Social Media Manager with experience leading content strategy, growing platforms, and shaping strong brand presence across digital channels. I create data-led social media plans that support business goals, improve engagement, and deliver real results. Comfortable working at both a strategic level and hands-on with content, while collaborating closely with stakeholders to drive consistent brand growth.

Social Media Manager - Verge Media Management

(2024-09)

• Lead end-to-end social media strategy for multiple client accounts across Instagram, TikTok, Facebook, and LinkedIn.
• Develop and execute content calendars aligned with brand positioning, business goals, and platform trends.
• Create high-performing short-form video content designed to increase reach, engagement, and conversions.
• Oversee branding, copywriting, and SEO-informed content to ensure consistency and visibility across platforms.
• Analyse performance data and platform insights to continuously optimise content, posting schedules, and campaign direction.
• Act as a strategic advisor to business owners, translating commercial objectives into clear, measurable social media plans.
• Deliver monthly performance reports and insights, using analytics to inform strategy shifts and maximise ROI for clients.

Office Administrator - VBC PREMIER BLINDS

(2026-04 - 2026-10)

• Managed day-to-day administrative responsibilities, ensuring customer enquiries were handled professionally and efficiently while maintaining a high standard of customer service.
• Processed customer orders, updated records and maintained accurate documentation to ensure information was organised and readily available.
• Communicated with customers, suppliers and colleagues to provide updates, resolve queries and ensure orders and appointments ran smoothly.
• Supported the wider team with general office duties, data entry, filing and organisation, helping to maintain efficient daily operations.
• Prioritised multiple tasks and deadlines while maintaining strong attention to detail, accuracy and professionalism in a busy working environment.

Marketing executive - Your Brand Lab group

(2025-03 - 2026-04)

• Assist in brand development projects, ensuring consistency across visuals, tone, and customer journey.
• Track campaign performance and provide insight-led recommendations to improve engagement and results.
• Support and deliver multi-channel marketing strategies with a strong focus on social media growth and brand awareness.
• Plan and manage content production, including social posts, video content, and branded assets.

Marketing Assistant - Helix - 50

(2024-01 - 2024-09)

• Gained hands-on experience in campaign coordination, analytics tracking, and reporting.
• Contributed to website updates, SEO tasks, and written content to support search visibility.
• Assist in brand development projects, ensuring consistency across visuals, tone, and customer journey.
• Developed a strong understanding of brand consistency and audience-focused messaging.

Kesteven Grantham Girls School (2018 - 2023)

Multi-channel marketing apprenticeship - Lincoln College (2024-01 - 2024-09)