Lily Biglari

Senior UX/UI Designer specialising in complex, user-centred digital products across healthcare and utilities. Experienced in leading end-to-end design from discovery through to delivery, translating user research into scalable solutions that improve operational efficiency and user experience. Strong track record of driving measurable impact through design systems, research infrastructure, and cross-functional collaboration.

Senior UX Designer at Gentrack (2022-01 – Present)

Senior UX Designer leading end-to-end design across complex B2B products in healthcare and utilities sector.

• Reduced research access time by 18x through a scalable insight repository.
• Led end-to-end design across complex B2B products.
• Turned research into product decisions, improving workflow efficiency.
• Facilitated workshops to align cross-functional teams.
• Delivered prototypes and high-fidelity UI in Figma.
• Built and scaled a company-wide design system.
• Mentored designers and contributed to design best practices across the team.

Senior UX Designer (Contract) at TBC Healthcare (2025-01 – Present)

Contract Senior UX Designer focusing on portal redesign and user experience improvements.

• Addressed usability issues impacting over 50% of users through a full portal redesign.
• Designed a mobile-first experience to remove key barriers to engagement.
• Simplified navigation and content structure to improve usability and clarity.
• Set up UAT system in Airtable to improve testing and release confidence.
• Built a centralised resource library, consolidating fragmented content and improving access for patients and internal teams.
• Ran focus groups and iterative testing to refine the experience.
• Created demo and onboarding videos to support user adoption.
• Collaborated with cross-functional stakeholders to align on priorities and deliver outcomes.

HR & Communications Officer at TBC Healthcare (2020-06 – 2021-05)

HR and Communications Officer responsible for HR workflow digitisation and patient-facing content production.

• Digitised HR workflows by implementing new software, reducing departmental budget by 42% and reallocating resources to clinical staffing.
• Conducted user research and designed initial user flows and wireframes for a mobile application.
• Project managed the production of patient-facing content, including exercise video series for individuals with complex health conditions.

Team Leader or Supervisor Level 3 in UX Design Programme – IfATE (2023-01 – 2024-12)

Course & Certificate in UX Design Programme – CareerFoundry (2020-01 – 2021-12)

MA in Environment, Politics & Development – SOAS, University of London (2017-01 – 2018-12)

BSocSc in Politics & International Relations – University of Manchester (2014-01 – 2017-12)