Lina Bouziani

Junior data analyst with an MSc in Data Science (Merit, City, University of London) and a BSc in Creative Computing (Goldsmiths, University of London), with hands-on experience in SQL, data validation, and web development and analytics. In a QA and content specialist role I validated web tracking using analytics and tracking tools to improve product efficiency. Analysed user activity with SQL across large datasets, working in teams of developers and product managers to fix data-quality issues before release.

Years of client-facing work alongside my studies as a committed team player and ready to take on challenges. Keen to grow expertise in analytics and client delivery, with interest in applied AI.

Data & QA Analyst - SPIKA Limited - London

(2023-06 - 2023-12)

• Validated user datasets writing SQL queries (joins, aggregations, window functions) to investigate inconsistencies across production databases of 100K+ records, surfacing integration issues for product and engineering teams ahead of release decisions.
• Set up and created web tracking using GA4, Google Tag Manager and UTM tagging with further test plans, UAT cases and technical documentation per client requirements, that streamlined Dev-Test-Prod releases
• Configured 20+ web API-based promotions and built segmented Mailchimp email campaigns with UTM tagging for client brands user engagement analytics, using Postman to test and validate API responses.
• Performed structured root-cause analysis across data using the team's Jira-tracked defect log, authoring defect reports technical documentation and driving a sustained reduction in production defects across the release cycle.

Data & Content Analyst - Thriving.ai - London

(2023-01 - 2023-07)

• Analysed mobile user-interaction data across iOS and Android to identify behavioural drop-off points and quantify operational impact, driving measurable improvements in user journey performance and inform roadmap priorities.
• Designed and evaluated A/B test variations on key user flows, measuring task completion lift across the target audience cohort and translating findings into structured recommendations for developers and Product Managers, with reporting on customer engagement.
• Developed new features for web application with UI/UX implementation and led meetings translating ideas to developers for technical execution

Front of House / Assistant Floor Manager - Pizza Express - London

(2021-08 - 2024-10)

• Managed high-volume customer service, bookings coordination, training of new hires, and operational escalations under sustained pressure alongside studies and full-time roles across four years.

Software Engineer Intern - RIZEK - Dubai

(2021-04 - 2022-01)

• Developed UI React-based commerce platform components in Agile Scrum, improving load performance by 28%.
• Performed code reviews and implemented improvements within Git-based version control workflows.
• Contributed to integration testing and debugging prior to production releases, ensuring stable feature deployment.

Web Developer & Designer - Freelance

(2019-01 - 2024-12)

• Delivered 15+ client websites end-to-end; scoping requirements, designing and building UX/UI elements, testing and reporting outcomes to clients with concurrent communication.
• Integrated analytics tracking into client sites, developing on Shopify and Webflow, managed timelines and product delivery, and acted as the main point of contact across project cycle with own input
• Built and tested end-to-end campaign workflows, strengthening user retention and guiding product decisions.

MSc - Data Science - City St. Georges, University of London (2024-09 - 2025-09)

BSc - Creative Computing - Goldsmiths, University of London (2018-09 - 2022-06)