UK Country Director at HydroPeptide (2026-01 – Present)
- Shaping and executing HydroPeptide's UK business strategy in alignment with the global vision, with responsibility for driving sales growth, profitability, market share, and premium brand positioning.
- Collaborating with HydroPeptide's global Marketing, Education and Advocacy teams to develop campaigns, LMS educational content, masterclasses, webinars and training and adapting activities to maximise relevance and commercial impact in the UK.
- Identifying, engaging, and activating key opinion leaders, educators, and brand ambassadors, developing strategic partnerships that strengthen professional credibility, brand awareness, and market reach.
- Supporting the National Sales Manager and UK sales team in the development and execution of prospecting, account retention, education, and event strategies, while nurturing relationships with key professional accounts and strategic partners.
- Overseeing distributor and e-commerce partner business, ensuring marketing and promotional activity is effectively translated for the UK market and aligned with wider commercial objectives.
- Leading the UK Customer Care function and working cross-functionally with Finance, Operations, and the UK 3PL to support exceptional customer experience, accurate reporting, inventory management, and efficient operational delivery.
Brand Partnership & Events Manager at HydroPeptide (2024-01 – 2026-01)
- Supporting key international distributor partners with strategic business-building initiatives across education, training, marketing, events and special projects, helping strengthen brand presence and commercial performance across international markets.
- Acting as a key connection between HydroPeptide's US-based teams and international partners, ensuring clear communication and close alignment across education, marketing, advocacy, and distributor activity.
- Collaborating with the global Marketing and Education teams to develop creative, educational, and sales-support assets tailored to distributor needs, local market opportunities, and wider business objectives.
- Project managing the annual International Distributor Summit and supporting the planning and delivery of Train the Trainer programs, Symposia, Wigmore Presents and other high-profile partner events, overseeing logistics, timelines, stakeholder communication and cross-functional delivery from concept through to execution.
- Supporting KOL initiatives across European markets, coordinating communication, activations, educational activity, and on-site support in partnership with distributors and the Advocacy team.
- Actively participating in key distributor business reviews, analysing KPIs and identifying strategic opportunities to increase engagement, strengthen education, and support revenue growth.
UK Country Manager at HydroPeptide (2022-06 – 2024-01)
- Collaborating with HydroPeptide's executive leadership and the UK sales division to formulate and implement sales objectives and targets, leveraging the OKR framework for optimal performance and goal alignment.
- Leading the development and execution of comprehensive education and event strategies, significantly contributing to the company's growth and revenue enhancement.
- Developing advanced prospecting methodologies and leading the sales team with a strategic focus, consistently achieving, and surpassing new account acquisition benchmarks.
- Creating and executing a robust account retention strategy, directing the sales team towards achieving and exceeding monthly growth objectives.
- Working in close partnership with HydroPeptide's CFO to refine and optimise reporting processes, ensuring seamless accessibility, analysis, and communication of precise sales and financial data to relevant stakeholders.
- Actively supporting the UK Operations team in the efficient management of inventory and freight logistics, ensuring optimal operational flow.
- Playing a pivotal role in cultivating and strengthening meaningful relationships with HydroPeptide's top-tier accounts, in collaboration with the sales team, to enhance client engagement and loyalty.
- Diligently monitoring and adapting the monthly marketing and promotional calendar to align with the dynamics and demands of the UK market, ensuring maximum market penetration and relevance.
Lecturer in Beauty Therapy at Uxbridge College (2020-09 – 2021-07)
- Delivered exceptional training and implemented rigorous assessment procedures for full-time learners, ensuring educational excellence and learner success.
- Managed and supervised a tutor group, fostering a supportive and productive learning environment.
- Oversaw the development and management of learning programs, contributing to innovative curriculum design and effective educational delivery.
- Created and prepared comprehensive learning materials and assignments, tailoring resources to meet diverse learner needs.
- Diligently marked and assessed student work, providing constructive feedback to support academic growth and achievement.
- Maintained and enhanced personal professional development, ensuring alignment with the latest educational standards and practices.
- Managed and supervised student visit programs, enriching the educational experience through practical exposure and learning opportunities.
- Provided leadership and support to agency staff, fostering a collaborative and efficient team environment.
- Developed and implemented strategic marketing activities, effectively promoting educational programs and initiatives.
- Actively participated in quality assurance processes, contributing to the continuous improvement of educational standards and practices.
Account Executive & Education Manager (Maternity Cover) at Dermadist House Ltd (2020-04 – 2021-07)
- Strategically planned and oversaw a diverse portfolio of salons/spas in the Southeast to attain training and sales targets.
- Cultivated new business opportunities, ensuring successful outcomes for clients and sustained growth.
- Delivered in-depth product knowledge and practical training sessions, both online and in-person, to new accounts across multiple product lines including Jan Marini, HydroPeptide, and Estime & Sens, ensuring thorough understanding and effective utilisation.
- Proactively ensured that all existing accounts remained fully informed about the latest company developments, maintaining high levels of engagement and satisfaction.
- Provided consistent and dedicated support to salons and clinics, aiding in their operational success and client satisfaction through expert guidance and assistance.
Mobile & Home-Based Beauty Therapist (Owner) at Essence Beauty (2016-04 – 2022-06)
- Expertly conducted client consultations, assessing skin and body requirements to accurately identify client needs and recommend personalised beauty treatments.
- Skilled in offering a diverse range of beauty services, including facials, waxing, eyelash and brow treatments, as well as manicures, pedicures, and nail enhancements, ensuring high client satisfaction.
- Efficiently arranged client appointments and managed a busy schedule, optimising client flow and service efficiency.
- Actively engaged in continuous personal development to stay abreast of the latest beauty trends and techniques, demonstrating a commitment to professional excellence.
- Demonstrated a strong ability to increase sales performance, effectively linking treatments and products to client needs and preferences.
- Excelled in building rapport with clients, fostering a welcoming and trust-based environment, enhancing client retention and satisfaction.
- Ensured that work areas were consistently maintained in a clean, tidy, and hygienic condition, adhering to the highest standards of cleanliness and safety.
Medical Aesthetician at S-Thetics Clinic Beaconsfield (2015-04 – 2016-04)
