Executive Director - Influencer - London
(2026-05)
- Lead commercial strategy across Technology, Travel, Entertainment, Gaming and Apps verticals.
- Develop executive-level pitch decks, strategic narratives and go-to-market propositions for enterprise new business opportunities.
- Partner with strategy, creative and client services teams to shape new business opportunities.
- Build senior relationships with global brands and agency partners to drive revenue growth.
- Support RFPs, pitches and commercial strategy for enterprise clients.
Global Partner Development Lead - Smartly - London
(2024-05 - 2026-05)
- Owned and scaled strategic partnerships with Reddit, Meta and Pinterest across EMEA, driving activation, platform adoption and long-term commercial growth.
- Drove 50%+ YoY ad spend growth and 20%+ growth in active advertisers through strategic partnership initiatives.
- Influenced senior Product, Engineering and Commercial stakeholders across EMEA and the US to bring new partnership opportunities to market.
- Built and scaled a strategic MDF programme with Pinterest, delivering 114% YoY partnership growth through increased investment, collaboration and joint GTM activity.
- Represented Smartly at industry events and delivered EMEA-wide enablement programmes to accelerate platform adoption.
- Led Joint Business Planning with strategic platform partners, aligning shared commercial priorities, growth opportunities and cross-market activation plans.
Strategic Client Director - NJI - London
(2020-10 - 2024-01)
- Grew the Meta account from $50K to $9M in under three years by identifying strategic commercial opportunities and building trusted senior stakeholder relationships.
- Led strategic partnership initiatives for Meta's Global Public Policy and AR/VR teams, developing integrated campaigns that strengthened global brand engagement.
- Partnered with the Qatar International Media Office to deliver a $30M international media programme, supporting global reputation and awareness objectives.
- Collaborated with C-suite and senior leadership to shape commercial strategy and deliver initiatives aligned with broader business priorities.
- Developed bespoke commercial and creative solutions that aligned client objectives with long-term business growth.
- Led high-value pitches, commercial negotiations and strategic proposals, securing new business and expanding client investment.
Account Director - JOE Media Group - Dublin
(2019 - 2020)
- Led client management efforts, ensuring seamless delivery of all campaign elements such as video production, rich media creation, and multimedia production.
- Achieved heightened brand visibility and expanded market penetration as a direct result of these efforts.
- Collaborated closely with esteemed brands like BMW, Vodafone, and Pepsi, working hand in hand to conceptualise and execute groundbreaking advertising campaigns.
- Supported the execution of the campaigns, setting industry benchmarks and driving substantial business growth.
- Successfully strengthened brand recognition through impactful collaborations, further solidifying our position as a leader in the industry.
Account Director - Ocular - Wellington
(2018 - 2019)
- Established and nurtured robust relationships with both new and existing clients, fostering trust and rapport.
- Increased client retention rates and expanded business opportunities through effective relationship management.
- Oversaw the end-to-end delivery of projects, ensuring successful execution and completion.
- Presented compelling brand and website solutions during pitches.
- Utilised persuasive pitching techniques to achieve higher conversion rates of proposals into projects.
Client Solutions Manager - Global - London
(2014 - 2017)
- Implemented innovative strategies across all GlobalRadio platforms, including traditional broadcast radio, digital, social media, live events, and festivals, resulting in heightened client engagement and increased brand visibility.
- Orchestrated internal brainstorming sessions and crafted creative briefs to align solutions with client objectives while maintaining brand consistency across platforms.
- Generated and managed creative solutions for clients, driving enhanced client satisfaction and surpassing performance rgets.
Digital Recruitment Consultant - MitchelLake - Sydney
(2012 - 2014)
Digital Account Executive - CKSK - Dublin
(2010 - 2011)
Account Executive - Meltwater News - Dublin, London, Cape Town
(2008 - 2010)
