Lita Rebello

With over 13 years of extensive experience in the creative industry, I have explored a multitude of creative disciplines, ranging from branding and advertising to photography, digital design, and product design. More recently, I have focused on what makes websites convert and how I can achieve better results through design.

Since January 2022, I have held the position of Head of Design at Own Your Space.

In this role, I am responsible for enhancing website performance for clients across diverse industries, including automotive, home & decor, dentistry, and green energy.

My commitment to design is complemented by a strong passion for business cultivated through leadership roles, project management, marketing initiatives, and user experience design. I am deeply collaborative by nature, valuing an environment open to innovation and growth while remaining receptive to constructive feedback.

I am currently shifting my role from graphic design and engaged in an intensive course at cxl.com, focusing on conversion rate optimization through UX and marketing tactics which I plan to focus my career on going forward.

July 2022 - Present

Head of Design | Own Your Space

+ CRO + VISUAL DESIGN + MARKETING

Initiated and oversaw the design team, establishing processes, conducting one-on-one sessions, and tracking KPIs;

Guided the transition of task management software from Jira to Monday.com,

streamlining workflows across all departments and implementing work automations. As a result, teams gained greater control over internal processes and operated with increased agility;

Enhanced conversion rates for key clients through strategic design interventions. For instance, at Incontinence Shop, a Magento-based ecommerce platform, thorough analysis of Clarity recordings pinpointed critical usability issues. By incorporating user feedback, I revamped key pages and proposed a new mega menu, resulting in a 5.3%

surge in transactions within a four-month period;

Crafted compelling website journeys tailored to the automotive sector, with a focus on facilitating car sales. Notable projects include Big Wants Your Car, Hippo Car Sell, and

Sell2Swansway (now integrated with Swansway Garages). Additionally, contributed to the development of an agency-owned car sales SaaS platform;

Established and oversaw the email marketing service, conceptualizing campaigns and implementing automated workflows using Klaviyo;

Managed the UGC creation alongside clients, briefing content creators on Useclip.com;

Provided support to the sales teams by crafting persuasive sales decks and identifying new business opportunities.

Jan 2021 - July 2022

Head of Design | Darts Corner

+ PRODUCT DESIGN + BRANDING + MARKETING

Managed a team of 4 designers, making sure the team worked efficiently supporting 5

different departments. Implemented a set of processes for managing the jobs into the design department and tracking performance.

Identified and briefed key tasks alongside the directors;

Created original products and packages for Mission Darts and Darts Corner based on market analysis;

Improved Mission Darts’ brand patterns, visual identity and tone of voice;

Improved imagery standards and sales results for the eCommerce and marketplace listings. Started creating product videography for sales boost;

Directed photo and video shootings with dart players in collaboration with the marketing manager, including a campaign for Jack Daniels products;

Created campaigns and marketing assets for product launches.

Apr 2019 - Jan 2021

Graphic Designer | Arena Creative, Bolton

+ VISUAL DESIGN + BRANDING + GRAPHIC DESIGN

Created several brands and patterns beside the Sr. Designer & Creative Director;

Designed, prototyped and briefed websites to the development team;

Created wall graphics using interior and graphic design concepts and followed up to the production stage, setting correctly all files to print;

Helped managing the studio’s schedule using Float and briefing the Jr. Designer;

Took part of briefing meetings and follow-ups with clients;

Directed and executed animations and video projects;

Executed projects in record time due to tight deadlines.

Aug 2018 - Feb 2019

Freelancer Art Director | Joe’s Digital, Sao Paulo

+ LEADERSHIP + ADVERTISING + ORGANIC SOCIAL

Led a small team during a 6 months contract, also helping the agency to take part in advertising competitions

2024 - CRO Deep Skill Course

(in Progress)

CXL.com | Online

2022 - UX Design Foundation

Interaction Design Foundation | Online

2014 - Post-Graduation in Art Direction

Fine Arts University | Sao Paulo Brazil

2011 - Technology Degree in Graphic Design

FMU | Sao Paulo Brazil