Livyo Hazbay

Strategic-thinking and results-oriented senior analytics leader with over 10 years of experience in data and digital analytics, specialising in delivering data-driven insights within the Banking & Finance and Home Appliances industries. Passionate about leveraging data for decision-making, excelling in turning complex digital data into concise, actionable insights for senior stakeholders. Proven track record of delivering highly successful data/analytics projects.

Innovative problem-solver with strong stakeholder management skills thriving in highly pressurised environments.

Latest Job Experience

• Own, manage and execute annual data strategy based on the business needs of 10+ units; increase the maturity of consumer experience management, lead consumer data-related projects and promote data-driven decision-making by managing the analytics team.
• Lead omnichannel consumer journey tracking and orchestration efforts, including the creation of use cases, personalisation of consumer journeys, and extraction of actionable insights to improve revenue & loyalty via Medallia.
• Acted as the country rollout manager for consumer experience projects realised with the Region Europe Team; led cross-functional stakeholders and ensured timely and exemplary delivery.
• Increase 1st party (customer) data collection quality and use them effectively via data source integrations to have a more robust understanding of consumer behaviour. 
• Advise as an expert on measurement and reporting in Adobe Analytics, Optimizely and PowerBI to agile teams.

• Endorsed as a role model leader by the Marketing Director & CEO for the can-do attitude and initiative-taking.
• Played a key role in enabling consumer experience orchestration project with an 8-digit annual revenue impact.
• Significantly contributed to tripling indoor cleaning product reviews by syndicating BSH EU and UK website reviews.
• Led 2 major projects for the UK that helped the UK become a pilot country for data & analytics projects within the region.

Economics & Business Administration Double Major, granted Scholarship for exceptional success in University Entrance Exam