Lloyd Regan

I specialize in content writing, with a skillset that spans marketing, blogging, and pure SEO content creation. With over five years of content writing experience and more than three years focused on SEO, I have worked with an eclectic range of clients across diverse industries. These include sectors as varied as sex toys, MMA, pets, and gaming. My curiosity drives me to continuously learn new things, and I approach every topic with an open mind—no subject is off-limits or taboo.

While my technical expertise lies in writing—particularly content creation and creative writing—my deepest knowledge is rooted in the gaming industry. Holding a bachelor's degree in computer game design, I possess a robust understanding of game development at every stage. Combined with my passion for gaming, I have cultivated a comprehensive awareness of trends and developments within the industry, enabling me to write with confidence and authority on gaming-related topics.

Core Skills

• Content Creation: SEO Copywriting, Blog Writing, Product Descriptions, Digital Marketing Copy
• Creative Writing: Short Stories, Web Novels, Character Creation, Narrative Outlines, Historical Lore Creation, Dialogue/Scripts, Narrative Games (choose your adventure, pen and paper RPGs, etc.)
• SEO Expertise: Keyword Research (Ahrefs, SEMrush), On-Page Optimization, Technical SEO Basics, Analytics Interpretation (Google Analytics, Search Console)
• Editing: Proofreading, Style Guide Adherence, Consistent Brand Voice
• Tools & Platforms:
  • Content Management Systems: WordPress, Shopify
  • SEO Tools: Ahrefs, SEMrush, Moz, Screaming Frog
  • Analytics & Reporting: Google Analytics, Google Data Studio
  • Collaboration: Trello, Slack, Asana
  • Design & Editing: Canva, Adobe Photoshop (basic)

PleasureScore | Jan 2020 – Jan 2023

• Created high-performing, SEO-driven product descriptions that aligned with brand voice and customer intent.
• Promoted to Lead Editor and Copywriter, overseeing content strategy and maintaining quality across all platforms.
• Implemented data-driven SEO strategies, increasing traffic and user engagement.
• Received company equity for outstanding contributions to growth.

Top MMA Gyms | May 2019 – Dec 2020

• Solely responsible for researching, writing, and editing all content, ensuring alignment with best SEO practices.
• Utilized advanced keyword research and on-page SEO techniques to improve site rankings and drive organic traffic.

Gaming Exploits | Mar 2018 – Aug 2020

• Authored and optimized gaming guides using SEO strategies to maximize visibility.
• Edited and improved site content, increasing clarity and engagement metrics.

JumpDashRoll | Sep 2017 – Feb 2019

• Published multiple reviews of video games, leveraging SEO principles to enhance search engine visibility.
•  Developed a unique and relatable voice that resonated with diverse audiences.

KeenGamer | Jun 2016 – Aug 2018

• Produced SEO-focused articles, including opinion pieces and industry news, driving significant readership growth.
• Conducted in-depth research to ensure factual accuracy and relevance.

BA (Hons) Computer Game Design - University of South Wales