BSc Hons
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Over 25 years of experience in strategy, governance and commercial (product, proposition, targeted marketing and sales) across different sectors, types and sizes of organisation. I innovate and adapt to deliver sustainable success in any environment, whether working within parameters set by others or defined by me. I thrive on achievement through collaboration. My broad background is key to the value I add.
Marketing Manager - Webstars Ltd
(2021-11)
I work in a small digital agency with global and UK based B2B clients. Clients include global corporations in the financial services industry and UK based scale ups. I am accountable for internal marketing as well as client work (full budget management), advising on overall marketing approaches both offline (events, direct mail) and online (social media, search optimisation, pay per click, digital out of home).
I lead a remote junior team, including developing individuals within the business and into other roles. Recruiting team members with a focus on cultural 'fit', attitude and approach. My role includes, advising on and implementing account-based marketing methodology.
This can be focusing on either large individual organisations or well-defined groups of smaller companies to create and develop business relationships as well as maximise return. Although the work varies from client to client another key area involves delivering the full social media piece from defining strategy to driving execution and reporting on results (paid and organic). These social media strategies have delivered key client metrics at more than double the LinkedIn published averages for a fraction of the
Director - Roswell Services Ltd
(2015-03 - 2019-03)
I worked as a consultant, advised on product proposition, marketing strategy and sales as well as supporting implementation to drive turnover growth from £350k per annum to over £1million in a key B2B client. A significant segment of the potential market became clients including global brands such as eBay.
Accounts Manager - J System Solutions Ltd
(2011-02 - 2015-03)
I dealt with customer purchases and contract renewals in a start-up B2B SME software business with a global customer base. I streamlined and automated large sections of the role.
EMEA Product Marketing Manager - BSI
(2010-07 - 2013-06)
I owned the marketing development and direction of the Risk portfolio assessment and certification product range across EMEA. I also owned the planning for the UK market engagement. I developed new products for launch and retired products in line with overall corporate strategy.
Director - Screenetics UK Limited - Milton Keynes
(2008-10 - 2010-04)
I joined a start-up Milton Keynes based Health Screening company, offering a national service to corporate clients, structured as an employee benefit. I led all aspects of running a small start-up business. I developed the brand from a mission and a logo into a clear set of values that set the tone for the business.
I defined the growth strategy, redirected the market and product proposition (from B2C to B2B) and adjusted pricing to maximise growth. I coached and managed the sales activities of the team to deliver double turnover within nine months of joining, during an economic downturn. I devised and implemented cost controls.
I agreed and delivered debt repayment plans to set the business on track for positive cash flow. I developed and communicated strategic financial and business planning. I structured team communications to maximise effectiveness in remote working.
Consultant - Self Employed - Daventry
(2008-07 - 2009-03)
Consulted for a Daventry based waste minimisation specialist.
Insurance Product Manager - GE Money Home Lending
(2007-06 - 2008-06)
I delivered product and proposition development and support, including escalated queries. Liaising with insurers and clients. Led the strategic development process for insurance. I led the GE Women's Network local steering group to successfully plan and deliver a number of events over the year, this included working with Government Relations to arrange for the local MP to speak to the network as well as facilitating the first of a new series of events supporting staff as parents in developing their children's learning.
Insurance Leader - GE Money Home Lending
(2005-04 - 2007-06)
I owned the product development, support, training (internal and external) and marketing for Insurance products sold with the secured loan portfolio. I developed new products in anticipation of market changes. I played a key role in insurer negotiations and management. I utilised internal data and anticipated regulatory direction to drive product re-design. I used a customer focused approach to challenge the status quo in key product attributes e.g. reduced claims exclusions and increase in benefits. My work resulted in a market leading product, recognised by the regulator.
The project: increased customer value to best in class, created regulatory robustness, harmonised customer price and product supplier and improved profitability by 6%.
Sales Support Team Manager - GE Money Home Lending
(2003-09 - 2005-04)
I worked as member of a team of over 20 people to deliver the revision of the Consumer Credit Act 2005, this was a high impact piece of regulation with considerable change required in the business. I devised and conducted a series of training sessions on the new regulations.
Sales Executive - First National Bank
(2000-04 - 2003-08)
I was responsible for the finance sales of a geographical area of home improvement suppliers including small businesses and territories of national businesses. I finished in the top 5 in the national salesforce in 2002.
(2000-01 - 2000-04)
Management Trainee - Enterprise Rent-A-Car
(1998-09 - 1999-12)
