Lottie Hussey

Marketing manager with over six years' experience planning and delivering digital campaigns, content and brand communications across B2B SaaS, healthcare, consumer products, property services, e-commerce and live events. Experienced in turning complex products and services into clear messaging, website content and multi-channel campaigns that support lead generation, product launches and commercial growth. Combines strategic planning with hands-on delivery across content, email, CRM, paid and organic social, SEO, websites, PR and sales enablement.

Confident managing stakeholders, briefing creative work, coordinating suppliers and building practical workflows that keep projects moving.

Freelance Marketing Lead at LANCraft Events

Lead strategic and hands-on marketing activity for Enclave, a UK LAN gaming event, covering campaign planning, brand development, audience growth, email marketing, social media, Discord communications, attendee guidance and post-event engagement.

• Develop Enclave's brand voice, community messaging and long-term audience strategy, supporting attendee acquisition, retention, sponsor visibility and event awareness.
• Contribute to senior planning across event design, attendee journey, event layout, signage, communications cadence, sponsor activation and on-the-day messaging.
• Lead live event content strategy and delivery, including photography, videography, attendee stories, sponsor assets and real-time social media output.
• Shape the community experience through Discord engagement, narrative-led updates, metagame content, sponsor promotion and live-event communications.
• Support operational and commercial planning by aligning marketing activity with ticket sales, sponsor value, community trust and long-term event growth.

Freelance Brand & E-commerce Consultant at Pig and Ted

• Advise on brand positioning, online presence and digital growth for a handmade crafts retailer.
• Support the transition from Etsy to Shopify, including storefront structure, customer journey, product presentation, merchandising and e-commerce setup.
• Provide strategic guidance on social media, content direction, website design and customer experience to strengthen brand identity and visibility.

Marketing Manager at Orbital Vision (2026-06 – 2026-07)

Led marketing planning and content development for OV, a 3D furniture content platform used by manufacturers and retailers to create and distribute sales assets.

• Reworked brand and product messaging to explain complex SaaS, CGI and 3D capabilities in clear, commercial language for manufacturer, retailer and enterprise audiences.
• Planned and wrote content across the new website, covering the platform, audience pages, AI imagery, studio services, case studies and launch content, with SEO structure and conversion paths in mind.
• Developed LinkedIn plans, YouTube scripts, product explainers, editorial, advertising and sales materials to support the website launch and wider go-to-market activity.
• Introduced workflows to improve visibility across copy, design and website build stages, coordinating internal stakeholders and external delivery partners.

Marketing Executive at Aspray Ltd (2026-01 – 2026-06)

• Plan and deliver inbound marketing campaigns designed to generate qualified leads from property professionals, brokers, contractors and introducers.
• Build and optimise campaign funnels across landing pages, email, paid social, organic social and supporting sales collateral.
• Manage paid and organic acquisition across LinkedIn and Meta, including audience targeting, budget allocation, creative testing and performance tracking.
• Develop clear, compliant messaging that explains Aspray's claims management service to brokers, property managers, landlords and contractors.
• Create strategic content assets including case studies, e-shots, social content, referral campaign collateral, thought leadership articles and landing page copy.
• Align marketing activity with commercial goals, supporting lead generation, referral partnerships, introducer engagement and regional campaign growth.
• Work with internal stakeholders to translate service propositions into clear campaigns that support business development and franchise growth.

Digital Marketing Executive at PowerX Technology (2025-05 – 2025-11)

• Developed and delivered LinkedIn campaign strategies to support brand awareness, executive engagement and lead generation across telecoms and infrastructure audiences.
• Improved campaign consistency and performance tracking by refining PowerX's executive tone, content structure and post-level reporting.
• Built and optimised ABM sequences in HubSpot for key target accounts, aligning messaging with sales objectives, ROI narratives and proof-led campaign journeys.
• Designed a structured content and asset library within HubSpot, improving campaign scalability, consistency and internal access to sales enablement materials.
• Supported the design and build of PowerX's HubSpot website, ensuring alignment between content, UX, conversion paths and lead capture workflows.
• Collaborated with data science, product and commercial teams to turn technical product insight into clear, outcome-led messaging for senior decision-makers.
• Supported strategic campaign planning by connecting product value, customer pain points and commercial priorities across content, CRM and web activity.

Marketing Executive at Halilit (2024-03 – 2025-04)

Developed and executed digital marketing campaigns for Halilit's children's brands, including Halilit Music, Taf Toys, Glo Pals and Jellystone Designs.

• Led social and content strategy across TikTok, Instagram and Amazon, creating audience-focused messaging for parents, families and retail customers.
• Managed SEO-led Amazon product listings, improving product presentation, keyword relevance and marketplace visibility.
• Collaborated with global brand teams to localise campaign assets for the UK market, ensuring alignment with consumer expectations and retail standards.
• Shaped promotional strategies around award wins, product launches and industry recognition to strengthen brand trust and customer confidence.
• Supported e-commerce growth through product storytelling, content optimisation, creative asset development and channel-specific campaign delivery.

Marketing Specialist at Cegedim Healthcare Solutions (2022-09 – 2024-01)

Owned end-to-end marketing delivery across pharmacy, primary care and health data verticals, supporting multiple product and service lines.

• Directed an outsourced marketing team and coordinated external creative specialists, ensuring campaign delivery stayed aligned with brand, strategy and commercial goals.
• Produced multi-format content across social, email, web and sales enablement, contributing to sustained engagement and brand growth.
• Supported product go-to-market planning, working with commercial, product and subject matter experts to align marketing activity with sales targets.
• Led the planning and delivery of trade show and conference activity, including major UK pharmacy industry events.
• Managed cross-functional campaign coordination, balancing internal priorities, external suppliers and time-sensitive delivery requirements.

Visitor Experience Coordinator at King George's Hall (2021-10 – 2022-08)

Oversaw front-of-house teams and supported the smooth delivery of high-profile live performances and public events.

• Created and delivered content-led marketing activity across digital and print channels to support audience engagement and ticket sales.
• Designed visual assets using Adobe Creative Suite, supporting event promotion, venue communications and customer-facing campaigns.
• Coordinated operational and customer experience activity, building strong foundations in team leadership, live event delivery and public-facing communications.

Marketing & Events Assistant at Civic Arts Centre (2016 – 2017)

Customer Service & Retail at Various Retail & Service Roles (2017 – 2021)

Customer Service & Retail Roles, including Lush, Jessops, and The Roebuck Pub

Postgraduate Diploma in Digital Marketing – University of Chester (2018 – 2020)

BA (Hons) in Popular Music Performance – University of Chester (2013 – 2016)

A Levels in Psychology, Sociology, Performing Arts

AS Level in English Language & Literature

GCSEs in 13 A*-C including English, Maths and Sciences