Louise Buckingham

Senior Communications & Engagement Manager with over 15 years' experience developing strategic communications, leading public awareness campaigns, engaging stakeholders and creating compelling multi-channel content and campaigns across health, wellbeing, public sector and purpose-led organisations. Experienced in translating complex and sensitive issues into clear, accessible communications that build trust, inspire action and strengthen organisational reputation. Experienced in stakeholder engagement, project management, internal and external communications, digital content, copywriting, campaign planning, management and team leadership, with a strong ability to translate complex information into clear, accessible communications for diverse audiences.

Combines strategic communications expertise with a BA Hons in Media and Communications, postgraduate study in Psychology of Mental Health & Wellbeing, Level 4 Integrative Counselling and safeguarding training, bringing a trauma-informed, people-centred approach to communication, stakeholder engagement and leadership.

Senior Content & Engagement Consultant at Coron Projects (2025-01 – Present)

Lead strategic communications, stakeholder engagement, and marketing for Coron Projects, including the development of Pathfinder (a mental health and wellbeing initiative for engineers).

• Develop strategic communications and stakeholder engagement plans supporting organisational growth and client engagement.
• Lead integrated communications across websites, newsletters, LinkedIn, thought leadership and digital campaigns.
• Produce executive communications, articles, presentations, case studies and partnership content.
• Translate complex technical and wellbeing topics into engaging, audience-focused communications.
• Coordinate projects across leadership, design, content and development teams, ensuring successful delivery across multiple priorities.
• Develop customer journeys, engagement campaigns and communication plans that improve awareness, trust and long-term engagement.
• Produce campaign reports and performance insights using analytics and stakeholder feedback to continuously improve communications.

Senior Marketing & Communications Manager at Happio.io (Mental Health App) (2022-01 – 2025-01)

Led communications, digital marketing campaigns, and customer experience for an AI-powered mental health platform, collaborating with clinicians, developers, and leadership teams to improve communication, engagement, and user outcomes.

• Developed integrated communications and engagement strategies across customer, product and digital channels, increasing platform adoption and trust.
• Planned and delivered multi-channel campaigns across SEO, E-E-A-T, AEO, GEO, Google Ads, PPC, email marketing, ASO and social media.
• Created onboarding journeys, wellbeing resources, newsletters, website content and lifecycle communications, increasing customer retention from 9% to 30% and contributing to 5,900+ customer conversions.
• Used GA4, Firebase, and Mixpanel to analyse customer behaviour, optimise campaigns, and improve communication performance.
• Worked collaboratively with clinicians, product and development teams to translate complex mental health topics into clear, engaging and evidence-based communications.
• Developed AI-assisted content workflows and behavioural messaging that improved engagement while ensuring communications remained human-centred and clinically appropriate.

Head of Communication and Marketing at GEO Wellness (2020-01 – 2022-01)

Oversaw marketing and communications development across the UK and Europe, leading integrated campaigns, stakeholder engagement and brand communications across multiple wellness programmes.

• Developed and managed multi-channel marketing campaigns across Google Ads, PPC, social media, newsletters, content and digital communications.
• Led marketing activities across Pilates, international sailing, cycling, and running, adapting campaigns for different audiences, locations, and programmes.
• Managed key stakeholder relationships across internal teams, partners, contributors and external collaborators, ensuring communications and campaign activity remained aligned.
• Managed a multidisciplinary team of up to 12, including marketing, videography, content and creative production.
• Oversaw video and podcast production, including studio and location coordination, contributor interviews and campaign content.
• Managed end-to-end campaign delivery, from strategy and content development through to production, promotion and audience engagement.

Senior Marketing Manager at Minds Partnership (2008-01 – Present)

Provided strategic communications, media and digital engagement consultancy to NHS organisations, healthtech companies, wellbeing providers, charities and purpose-led organisations, managing a portfolio of up to 10 client accounts.

• Provided strategic marketing, communications and digital engagement consultancy to NHS organisations, healthtech, wellbeing providers, charities and purpose-led organisations, managing up to 10 client accounts.
• Developed integrated content, communications and engagement strategies across digital, social, email, CRM and stakeholder channels.
• Led SEO, E-E-A-T, AEO/GEO, paid media and content campaigns, achieving 30%+ email open rates, 8% CTR and 10% conversion rates.
• Managed websites, social media, thought leadership, newsletters, video and campaign content, using GA4, Search Console and Looker Studio to optimise performance.
• Led multidisciplinary teams of up to 12 specialists across content, SEO, digital marketing, CRM, design and development.

Project & Communications Manager at System Associates (2006-01 – 2008-01)

Managed communications and digital transformation projects for NICE, Westminster City Council and NHS clients, coordinating stakeholders, technical teams and project delivery.

• Developed communication plans, tender responses, project documentation and executive updates.
• Led CMS onboarding, client training and user adoption, translating technical information into clear, accessible communications.
• Coordinated multidisciplinary teams across development, project management and client services to deliver projects on time and to budget.
• Managed stakeholder expectations, project risks and progress reporting throughout the delivery lifecycle.

BA in Media & Communication – The University of Plymouth (2005-01 – 2008-01)

MSc in Psychology of Mental Health & Wellbeing – University of Wolverhampton (2019-01 – 2020-01)

L3 & L4 in Integrative Counselling – Heartwood Counselling and Psychotherapy College (2022-01 – 2025-01)