Louise Graham

An accomplished digital marketing and e-commerce professional with 17 years' experience delivering commercial growth through website management, digital trading, product marketing and brand development across SaaS, technology, manufacturing, finance and retail sectors. I combine strategic thinking with hands-on execution, managing everything from website optimisation, SEO and email marketing to product launches, analytics, paid advertising and customer experience. My approach is driven by data, using customer insights and commercial performance to continuously improve digital journeys, increase engagement and maximise conversion.

Throughout my career I have successfully launched products, grown website traffic, increased customer engagement, managed premium brands and delivered integrated marketing campaigns that have generated measurable business results. Alongside my commercial marketing expertise, I bring a strong creative background in photography, videography, graphic design and content creation, enabling me to maintain exceptional brand standards across every customer touch point.

Digital Marketing Executive - Mailosaur - Basingstoke, Hampshire

(2023-03)

Responsible for planning and delivering the digital marketing strategy for a global B2B SaaS platform, driving customer acquisition, brand awareness, and product adoption across multiple channels. Managed paid advertising budgets, SEO, backlink strategy, email marketing, social media, content marketing, and outreach campaigns to support both marketing and sales objectives. Led go-to-market marketing activity for new product features, creating content and campaigns across the full customer lifecycle from awareness and consideration through to conversion, onboarding, retention, and customer advocacy.

Collaborated with external technology partners and developer frameworks to establish mutually beneficial marketing partnerships, expanding Mailosaur's reach at no additional cost. Worked cross-functionally with Product, Sales, Customer Success, and Engineering teams to deliver integrated marketing initiatives, while planning and executing the company's first exhibition at EuroSTAR, managing suppliers, agencies, logistics, and on-site event delivery.

• Used GA4, Microsoft Clarity, SEMrush and HubSpot to analyse customer behaviour, website performance and campaign effectiveness, driving data-led improvements across campaigns, content and website optimisation
• Planned and delivered marketing activity for four successful Mailosaur product launches across website, email, documentation, social media, paid advertising and community channels
• Contributed to a 43.6% year-on-year increase in SaaS subscriptions over the last two years
• Increased customer review acquisition by 600% over three years
• Increased the visibility of strategic web pages, driving multiple pages into the Top 10 most-viewed pages during major campaigns and feature launches
• Played a key role in delivering Mailosaur's first exhibition at EuroSTAR Edinburgh, working directly with the CEO to manage suppliers, agencies, stand design, merchandise, logistics and on-site delivery

Marketing Executive - R&G Racing - Alton, Hampshire

(2018-03 - 2023-03)

• Increased monthly email campaign unique opens by 65% over four years
• Increased annual organic website traffic by an average of 44%
• Launched the company's TikTok channel, gaining 470+ followers within its first few months
• Managed website content, SEO, product launches, campaign delivery, photography, videography and exhibition marketing

Marketing Manager - Channel Safety Systems - Petersfield, Hampshire

(2005-11 - 2017-07)

• Increased average monthly website traffic by 17%
• Increased social media engagement by 52%
• Reduced email marketing unsubscribe rates by 82%
• Managed website optimisation, email marketing and digital communications

Marketing Manager/Executive PA - Your Right Hand Finance Team

• Increased Twitter followers by 52% in under three months
• Implemented automated regional email campaigns, increasing click-through rates by 280%
• Managed website content, marketing strategy and customer communications

Marketing Executive - Exertis

• Increased website traffic by 11% within three months
• Increased Twitter followers by over 50% in five months
• Increased email marketing click-through rates by an average of 6% month-on-month