Louise Smith

Social media strategist with 4+ years in business, helping over 100 service-based brands.

I find the magic in your business, and create content that connects with your target audience and converts.

My background in supply chain and commercial operations means I bring a blend of creativity and commercial awareness - I know what makes content work and how to tie it back to real business goals.

What started as “pretty content” quickly evolved into deep strategy work - understanding audience behaviour, crafting magnetic messaging, and building clear plans that turn ideas into impact. I’ve worked across a wide range of service-based industries, from aesthetics to construction, and bring an adaptable, results-focused approach to every project.

Whether it’s through 1:1 coaching, done-for-you content management or full-blown strategy builds, I bring clarity, confidence and connection to every client I work with.

Various social media courses and on the job, hands on experience!