Product & Marketing Strategist & Innovator
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Results-driven product marketing leader with 16 years experience in go-to-market (GTM) strategy, product positioning, and commercial growth across connected product, telecommunications, SaaS, consumer electronics, and sustainability sectors. Proven track record in launching and scaling innovative products, driving demand generation, and aligning marketing with sales to maximise impact. Adept at storytelling, customer insights, and creating compelling messaging to differentiate products in competitive markets.
Director of Product Management | Deep Research Labs (Jan 2025 - Mar 2025) Sustainability | Manufacturing | Robotics | Construction
Head of Strategy, Propositions & Delivery | SMARTY Mobile - Three UK (May 2023 - Dec
2024) Retail | Subscription | SaaS | Telecommunications
Global Head of New Product Development - Connected Products | Dyson (Jan 2022 - May
2023) B2C | Robotics | SaaS | Consumer Goods | D2C
Global Commercial Director - Professional (B2B) | Dyson (Jan 2021 - Dec 2021) Healthcare |
B2B | SaaS | eCommerce | Sales
Head of Product Marketing - Environmental Care, Lighting, Professional & New Category |
Dyson (May 2015 - Dec 2020) B2C | Robotics | Consumer Goods | D2C | B2B
Senior Commercial Manager - Product & GTM | Dyson (May 2010 - May 2015) B2C | Robotics |
SaaS | Consumer Goods | D2C | B2B
Master's in Business Strategy & Entrepreneurship - Cardiff Metropolitan University (1998)
Undergraduate Degree in Graphic Design & Communication - University of Wales (1997)