Lucy Reynolds

Commercial and Pricing Professional with more than 20 years' experience supporting sales, profitability and commercial decision making within manufacturing and distribution environments. Experienced in managing national pricing structures, customer profitability, rebate programmes, margin protection initiatives and commercial projects across large customer portfolios. Adept at working under pressure, delivering against tight deadlines, and supporting cross-functional teams to achieve commercial goals.

A confident communicator with exceptional IT and CRM system experience, and a passion for continuous improvement and customer satisfaction.

Commercial Coordinator - Thomas Dudley Ltd

(2021-07)

• Own and maintain pricing structures across more than 500 customer accounts, ensuring commercial accuracy and consistency.
• Lead implementation of national price increases and surcharge programmes, balancing customer retention with margin protection.
• Produce and maintain complex customer pricing models and bespoke pricing files for independent merchants, buying groups and national accounts.
• Support the management of customer rebate programmes exceeding £50,000 annually, ensuring accurate calculation, reporting and compliance.
• Analyse pricing requests and customer profitability to support commercial decision making.
• Partner with Sales teams to develop commercially viable quotations and pricing proposals.
• Deliver business improvement projects focused on increasing efficiency, reducing administrative burden and improving commercial outcomes.
• Provide commercial support to key stakeholders across Sales, Purchasing and Customer Service functions.
• Support export and purchasing functions by coordinating supplier pricing, quotations and procurement activity.

Internal Sales Team Leader - Masefield Beta Ltd (Thomas Dudley Ltd Group)

(2016-10 - 2021-07)

• Negotiated customer pricing, quotations and commercial agreements to maximise profitability and customer retention.
• Worked closely with Purchasing teams to protect margins and minimise cost inflation impacts.
• Worked closely with 5 Area Sales Managers to identify growth opportunities and implement account development strategies
• Analysed customer purchasing trends and historical sales data to identify opportunities, risks and pricing improvements.
• Made high-volume customer calls, cross-selling and upselling tailored solutions.
• Led and motivated team members to exceed KPIs and business targets.

Telesales Account Manager - Cromwell Tools

(2015-11 - 2016-09)

• Managed and developed a portfolio of customer accounts through proactive sales and relationship management.
• Generated quotations, processed enquiries, and maintained CRM accuracy.
• Handled sourcing and fulfilment of bespoke customer requests beyond core catalogue.
• Built rapport to maximise account potential and repeat business.

Accounts & Admin Assistant - Beck Prosper Limited

(2014-01 - 2015-11)

• Coding, registering and posting all incoming invoices to the Purchase Ledger.
• Daily posting of cash & cheques to customer accounts.
• Cash allocation & daily bank reconciliation.
• Matching & marking GINS against supplier invoices
• Booking in purchase orders.
• Matching receipts to credit card statements.
• Maintaining spreadsheets e.g., company credit cards, intercompany transport.
• Maintaining transport manifests.
• Processing & sending out customer invoices.

Purchasing, Marketing & Business Development - Beck Prosper Limited

(2010-06 - 2014-01)

• Oversaw consumables and tooling procurement, supplier liaison and PO processing.
• Developed marketing collateral and exhibition materials.
• Managed website content and customer outreach initiatives.
• Supported bid submissions, supplier approvals, and travel logistics.

BSC Certificate - COSHH Risk Assessment - Beck Prosper Ltd (2013 - 2013)

BSC Certificate - Risk Assessment - Beck Prosper Ltd (2013 - 2013)

BTEC Level II - Customer Service - David Lloyd Leisure (2009 - 2009)

BTEC National Diploma - Textiles - Stourbridge College (2002 - 2004)

GCSE - General Education - The Wordsley School (1997 - 2002)