Luke Ambrose

Strategic commercial product leader with 16+ years’ experience driving revenue growth, margin expansion, and portfolio transformation across global technology and managed services organisations. Experienced in full P&L ownership (up to €360M portfolios), EMEA partner ecosystems, enterprise go-to-market strategy, and complex vendor landscapes. Proven ability to translate corporate strategy into executable commercial plans, optimise portfolio structures, and build high-performing cross-functional teams aligned to measurable outcomes.

Trusted advisor to senior stakeholders and executive leadership teams, combining data-driven decision-making with strong governance, risk management, and operational discipline.

Partner Business Manager at HP (2024-01 – Present)

Senior commercial lead across HPI partner ecosystem, responsible for driving sustainable revenue growth and strategic alignment within distribution channels.

• Defined and executed partner growth strategies aligned to regional business objectives.
• Owned commercial governance across partner contracts, forecasting accuracy, and risk mitigation.
• Directed MDF investment allocation to accelerate strategic category expansion.
• Provided market intelligence and supplier landscape insight to inform roadmap and procurement strategy.
• Partnered with Legal, Finance, and Operations to support procurement transformation initiatives.

Product Marketing Manager, ICT & UC Managed Services at Kyocera Document Solutions (Annodata / MCL) (2021-01 – 2023-12)

Commercial and portfolio lead for ICT & Unified Communications managed services division. WAN, SD-WAN, Ethernet, SIP, Hosted Voice and CCaaS, UCaaS, cloud telephony, collaboration platforms.

• Owned profitability and commercial performance across managed services portfolio.
• Developed and executed enterprise go-to-market strategies targeting high-value accounts.
• Built commercial frameworks and pricing strategies aligned to corporate financial objectives.
• Directed multi-vendor ecosystem strategy (Microsoft, HPE, Cisco, Crowdstrike, Fortinet, Mitel, Veeam and others).
• Strengthened sales execution through structured enablement, roadmap clarity, and data sovereignty management for end point detection and response customers.

People Global Product Marketing Manager (FTC) at Sage (2019-05 – 2019-08)

Global lead for competitive strategy and market intelligence. Designed structured competitor intelligence programme to support executive decision-making. Delivered board-ready analysis on market threats, pricing strategy, and innovation gaps. Influenced global marketing and proposition strategy through data-led insight.

Operations Manager (Contract) at 3M (EMEA Separation & Purification Division) (2017-02 – 2018-06)

Commercial operations lead across €360M EMEA portfolio within filtration and purification division.

• Delivered 6–8% £10M profit improvement via pricing transformation and SaaS system migration.
• Led strategic SKU rationalisation programme across 6,000+ product lines.
• Owned project governance, budget control, and monthly executive reporting.
• Modernised digital product infrastructure across 300+ product categories.

UK Mobile Product Manager (Contract) at Samsung Electronics UK (2016-06 – 2017-02)

Channel product strategy lead across major UK operator accounts. Directed go-to-market strategy contributing to record pre-order launch performance. Developed commercial and category investment roadmaps across mobile and connected devices. Delivered financial modelling to guide inventory, pricing, and ranging decisions.

EMEA Product Marketing Manager at Samsung Techwin (Hanwha Techwin Europe) (2015-05 – 2016-06)

Full P&L ownership (€68M) across EMEA video surveillance portfolio. Defined pricing strategy, lifecycle governance, and channel programme launch. Delivered compliance frameworks and competitive positioning strategy. Enhanced sales funnel performance through structured performance analysis.

Security Software Product Marketing Manager at Insight Direct Ltd (2012-01 – 2014-02)

Managed €20M EMEA security portfolio within global reseller environment. Delivered margin optimisation through pricing, rebates, and partner accreditation strategy. Led executive partner reviews and quarterly growth plans. Strengthened competitive positioning across enterprise security landscape.